{"id":1323,"date":"2021-10-08T10:00:22","date_gmt":"2021-10-07T23:00:22","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=1323"},"modified":"2025-04-11T15:44:33","modified_gmt":"2025-04-11T05:44:33","slug":"these-stats-will-convince-you-local-seo-is-worth-the-time-and-investment","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/these-stats-will-convince-you-local-seo-is-worth-the-time-and-investment\/","title":{"rendered":"Why local SEO is worth the time and investment."},"content":{"rendered":"

SEO (search engine optimisation) is the technique used to push your business up in Google\u2019s top unpaid search results, AKA, the organic results.<\/p>\n

Many businesses are already implementing SEO strategies, but not all of them are taking care to include local SEO. Here\u2019s what it is, and why it\u2019s definitely worth your time and investment.<\/p>\n

What is local SEO?<\/strong><\/h2>\n

Not many companies have the luxury of being able to call all geographic areas their target market. Yet, whether you\u2019re a painter or a furniture store owner, you have your very own local audience in the nearby area. And local SEO is the way to target them specifically.<\/p>\n

For example, if someone searches \u2018plumbers near me\u2019 (this type of search is happening a lot more now thanks to voice search), you want your plumbing business to come up at the top of the results page, where it\u2019s the most visible.<\/p>\n

To make this happen, you\u2019ll need to list your address on every site possible, from Google to Yellow Online<\/a>, and add plenty of local content and keywords that refer to your specific area.<\/p>\n

RELATED: <\/b>eBook: The SMB\u2019s guide to local SEO.<\/b><\/a><\/p>\n

Local SEO stats that are hard to ignore.<\/strong><\/h2>\n

Just in case you need a little prodding, here are some incredible local SEO statistics that highlight how valuable it is.<\/p>\n