{"id":1549,"date":"2025-04-03T22:59:49","date_gmt":"2025-04-03T11:59:49","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=1549"},"modified":"2025-04-04T19:54:34","modified_gmt":"2025-04-04T08:54:34","slug":"marketing-jargon-buster-long-tail-keywords","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-long-tail-keywords\/","title":{"rendered":"Marketing Jargon Buster: Long-tail keywords"},"content":{"rendered":"<h1><strong>What are &#8216;long-tail keywords&#8217;?<\/strong><\/h1>\n<p>Long-tail keywords are more specific keyword search phrases that people tend to use when they are close to the point of purchasing a product or service, or when they are using voice search. Long-tail keywords are also used a lot in local searches, highlighting the need for your business to have good local SEO.<\/p>\n<p><strong>Examples of long-tail keywords:<\/strong><\/p>\n<ul>\n<li>&#8217;24 hour blocked drain plumber in Geelong&#8217;<\/li>\n<li>&#8217;emergency drain plumber near me&#8217;<\/li>\n<li>&#8216;drain blockage specialist Geelong West&#8217;<\/li>\n<li>&#8216;experienced drain plumber near me&#8217;, etc.<\/li>\n<\/ul>\n<p>A group of long-tail keywords are often used to create cost-effective SEM campaigns. Rather than competing for the word &#8216;plumber&#8217;, which is always going to be more expensive, your business can focus on cheaper long-tail keyword options, such as &#8216;drain blockage specialist Geelong West&#8217;.<\/p>\n<p><strong>RELATED:<a href=\"https:\/\/www.yellow.com.au\/business-hub\/seo-vs-sem-whats-the-difference-and-why-do-they-matter\/\"> SEO vs SEM: What&#8217;s the difference and do you need both?<\/a><\/strong><\/p>\n<p>Similarly, factoring long-tail keywords into your SEO means that you will be targeting customers who are actively shopping for what you provide, and what areas you provide it to.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/ebook-the-smbs-guide-to-local-seo\/\">eBook: The SMB&#8217;s guide to local SEO.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Busters - Long Tailed Keywords\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NJf6NzIKb-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":51,"featured_media":5136,"parent":0,"menu_order":0,"template":"","class_list":["post-1549","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Long-tail keywords | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What are long-tail keywords? In the latest Jargon Buster we fill you in on what they are and why they&#039;re important for SEM and SEO.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-long-tail-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Long-tail keywords | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What are long-tail keywords? 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