SEO. Google rankings. Content optimisation. If you\u2019ve read anything on digital marketing lately, chances are you\u2019ve heard about the power of Google in determining your business’ success.<\/p>\n
But does SEO \u2013 search engine optimisation \u2013 really matter? The short answer is, absolutely! Here are three concrete reasons why.<\/p>\n
In other words, your potential customer base shrinks by 75% if you don\u2019t make it to the first page of search results for keywords that are relevant to your business.<\/p>\n
If you do<\/i> make it to page one, your position within the top 10 also affects your click-through rate. For example, the average click-through rate for a spot in position one is 43.32%.<\/a> This drops to 37.36% for position two and goes on to decrease further until it reaches 3.11% at position 10.<\/p>\n That\u2019s why businesses invest time and resources into not just making it onto the first page, but also gaining a high position on that first page.<\/p>\n Google\u2019s research<\/a> into search behaviour found that 76% of people who search for a business in their area online visit a store within a day, and 28% of local searches result in a purchase.<\/p>\n That\u2019s why it\u2019s especially important to make it to the first page of Google\u2019s results, especially when you have a physical location. This kind of local search also makes it easier to appear on page one, as there are fewer businesses competing in location based searches.<\/p>\n Ensuring you\u2019re listed on reputable location-specific directories like yellowpages.com.au<\/a> is a simple way to boost your chances of appearing at the top of location searches.<\/p>\n RELATED:<\/b> 7 ways to appear in more local searches.<\/b><\/a><\/p>\n Organic search results are results on Google that don\u2019t involve you paying for a space on page one.<\/p>\n Google reserves up to four paid spots at the top of page one, which you see marked with a small \u2018Ad\u2019<\/b> notice next to the result. The rest of the page spots are \u2018free\u2019 and also known as organic, which you can\u2019t simply pay to occupy – you have to earn these spots through your website content and other SEO efforts.<\/p>\n And while both paid and organic search are important, organic search is typically more valuable. One study<\/a> found that B2B and technology companies generated twice as much revenue from their organic search than other channels, with an average revenue of 44.6% coming from organic search, and an average of 27.6% coming from paid search.<\/p>\n So, now you know that SEO and getting to page one really are important, what best practices should you be following? Here are some useful tips to get started:<\/p>\n RELATED:<\/b> Why local SEO is worth the time and investment.<\/b><\/a><\/p>\nWhen people search for a business, they focus on location.<\/strong><\/h2>\n
Organic search drives more revenue than paid search.<\/strong><\/h2>\n
Simple SEO best practices.<\/strong><\/h2>\n
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Yellow can help.<\/strong><\/h2>\n