{"id":1670,"date":"2024-11-08T15:10:13","date_gmt":"2024-11-08T04:10:13","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=1670"},"modified":"2025-04-04T18:45:10","modified_gmt":"2025-04-04T07:45:10","slug":"8-examples-of-brilliant-email-marketing-campaigns","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/","title":{"rendered":"8 examples of brilliant email marketing campaigns."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Building a successful email\u00a0<a href=\"https:\/\/www.yellow.com.au\/business-hub\/declutter-and-simplify-your-marketing\/\">marketing strategy<\/a> is a learned skill, and one that takes time to perfect. Here are some examples of businesses that have nailed the email marketing game with a well thought-out marketing plan and great eDM design.<\/span><\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/what-is-edm-marketing-and-how-does-it-work-for-small-businesses\/\">What is eDM marketing and how does it work for small businesses?<\/a><\/strong><\/p>\n<h2><b>Rip Curl.<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rip Curl plays on people\u2019s need to be part of something bigger with an email headline that jumps off the page: Join the Revolution. Although the campaign is intended to sell a watch, the marketing message is about choosing a lifestyle choice rather than just a product.<\/span><\/p>\n<p>This is a prime email marketing campaign example that showcases how a brand can effectively use lifestyle messaging to engage its audience.<\/p>\n<h3 style=\"text-align: left;\"><strong>Why it works:<\/strong><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Markets a lifestyle, not just a product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creates a sense of urgency<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1671 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/ripcurl-369x640.jpg\" alt=\"\" width=\"303\" height=\"526\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/ripcurl-369x640.jpg 369w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/ripcurl.jpg 547w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/p>\n<hr \/>\n<h2><strong>Apple.<\/strong><\/h2>\n<p>Tech conglomerate Apple mainly focuses on announcing their new products, with sleek design and information of said product. Apple&#8217;s email marketing strategy focuses on sleek design and clear product information to captivate their audience.<\/p>\n<h3><b>Why it works:<br \/>\n<\/b><\/h3>\n<ul>\n<li>Only displays relevant information &#8211; product description and features<\/li>\n<li>Clean crisp design<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7585\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-113528.png\" alt=\"\" width=\"297\" height=\"627\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7586\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-113608.png\" alt=\"\" width=\"296\" height=\"623\" \/><\/p>\n<hr \/>\n<h2><strong>Dominos.<\/strong><\/h2>\n<p>Dominos mainly focuses on sending promotional emails with current deals and coupons, encouraging users to save big.<\/p>\n<h3><b>Why it works:<\/b><\/h3>\n<ul>\n<li>Deals might sway your dinner plans<\/li>\n<li>Clear messaging<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7587 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-114744.png\" alt=\"\" width=\"301\" height=\"523\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-114744.png 442w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-114744-368x640.png 368w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/p>\n<hr \/>\n<h2><strong>DoorDash.<\/strong><\/h2>\n<p>To encourage their users to eat locally, food delivery service Doordash set up a campaign to get multiple deals &#8211; one each time you order from a local restaurant. This is an example of an effective email marketing campaign that incentivises users to order multiple times to earn big discounts.<\/p>\n<h3><b>Why it works:<\/b><\/h3>\n<ul>\n<li>Sleek design<\/li>\n<li>Incentive to order multiple times to earn big discounts<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7588 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-115012.png\" alt=\"\" width=\"300\" height=\"683\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-115012.png 345w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-115012-281x640.png 281w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<hr \/>\n<h2><strong>Corsair.<\/strong><\/h2>\n<p>Corsair is a manufacturer of high end PC and gaming equipment, their main focus is sending updates to users around every fortnight\/month<\/p>\n<h3><b>Why it works:<\/b><\/h3>\n<ul>\n<li>Showcases new products in an aesthetically pleasing way<\/li>\n<li>Showcases new relevant articles useful for their audience<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7589 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-115110.png\" alt=\"\" width=\"301\" height=\"598\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-115110.png 338w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Screenshot-2024-10-21-115110-322x640.png 322w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/p>\n<hr \/>\n<h2><b>Expedia.<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Expedia sends out personalised emails with region-specific deals based on subscribers\u2019 past purchasing and browsing behaviours. Expedia\u2019s approach is a great example of a successful email marketing campaign that leverages personalisation and a strong calls-to-action to drive conversions.<br \/>\n<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Why it works:<\/strong><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emails are personalised<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calls to action are clear<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1675 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/expedia-recent-booking-email-574x640.jpg\" alt=\"\" width=\"322\" height=\"359\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/expedia-recent-booking-email-574x640.jpg 574w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/expedia-recent-booking-email.jpg 601w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><b>Canva.<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Graphic design tool website <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canva<\/a><\/span> drives engagement via email by presenting four options for the first step of a new project. This is a notable email marketing example that demonstrates how minimalistic design can drive engagement. The minimalist design makes for easy comprehension and helps keep the viewer focused.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Why it works:<\/strong><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Effective use of minimalistic design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear paths to action: i.e. Card, Social Media, Poster and Presentation<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1679 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Canva-email-marketing.png\" alt=\"\" width=\"301\" height=\"294\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Canva-email-marketing.png 529w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/Canva-email-marketing-64x64.png 64w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><b>Yellow Pages.<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Of course we couldn&#8217;t leave out Yellow Pages&#8217; email marketing campaigns, and it&#8217;s not just because we&#8217;re a little biased. Our design team focuses on creating a distinct look and feel for our emails, using the classic Yellow Pages branding and friendly and supportive tone-of-voice. The result is an email style that&#8217;s creative while also being able to deliver important information succinctly and easily.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Why it works:<\/strong><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Classic Yellow Pages branding, friendly tone-of-voice and a personalised message in easily digestible blocks of content<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look and feel is consistent across all our eDMs, delivering a distinctly Yellow Pages experience.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7604 aligncenter\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2024\/11\/YP_eDM_YPOL-Anniversary.png\" alt=\"\" width=\"300\" height=\"752\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2024\/11\/YP_eDM_YPOL-Anniversary.png 300w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2024\/11\/YP_eDM_YPOL-Anniversary-255x640.png 255w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<hr \/>\n<p>We hope these great examples of promotional emails help generate some great ideas for your own email marketing campaigns. Get creative, think outside the box or, if you&#8217;re new to the world of email marketing, check out our FREE eBook &#8211; <a href=\"https:\/\/www.yellow.com.au\/business-hub\/ebook-how-to-create-a-successful-edm-marketing-strategy\/\"><span style=\"text-decoration: underline;\">How to create a successful eDM marketing strategy.<\/span><\/a><\/p>\n<h2><strong>Benefits of email marketing.<\/strong><\/h2>\n<p>Email marketing offers a multitude of benefits that make it an indispensable tool for businesses of all sizes. Here are some key advantages:<\/p>\n<ul>\n<li><b>Cost-effective<\/b>: Compared to traditional marketing channels, email marketing is highly cost-effective. It allows businesses to reach a large audience without incurring significant expenses.<\/li>\n<li><b>Direct communication<\/b>: Email marketing enables direct communication with your target audience. This personal touch can help build stronger relationships and foster customer loyalty.<\/li>\n<li><b>Measurable results<\/b>: With email marketing, you can easily track and measure the success of your campaigns. Metrics such as open rates, <a href=\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing-tips-to-improve-your-open-and-click-through-rates\/\">click-through rates<\/a> and conversion rates provide valuable insights into your marketing efforts.<\/li>\n<li><b>Segmentation and personalisation<\/b>: Email marketing allows for segmentation and personalisation, ensuring that your messages are relevant to each recipient. This can lead to higher engagement and better results.<\/li>\n<li><b>Automation<\/b>: Many email marketing tools offer automation features, allowing you to set up campaigns that run on autopilot. This can save time and ensure consistent communication with your audience.<\/li>\n<\/ul>\n<h2><strong>Email marketing tools and resources.<\/strong><\/h2>\n<p>To create and manage effective<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yellow.com.au\/business-hub\/3-of-the-best-email-marketing-strategies-to-boost-your-edm-performance\/\"> email marketing campaigns<\/a><\/span>, businesses can leverage a variety of tools and resources. Here are some popular options:<\/p>\n<ul>\n<li><b>Mailchimp<\/b>: Mailchimp is a widely used email marketing platform that offers a range of features, including email templates, automation and analytics. It\u2019s user-friendly and suitable for businesses of all sizes.<\/li>\n<li><b>Constant Contact<\/b>: Constant Contact provides email marketing solutions with a focus on ease of use. It offers customizable templates, list management and reporting tools to help businesses create professional email campaigns.<\/li>\n<li><b>HubSpot<\/b>: HubSpot is an all-in-one marketing platform that includes email marketing as one of its core features. It offers advanced automation, segmentation and personalisation options, making it ideal for more sophisticated campaigns.<\/li>\n<li><b>Sendinblue<\/b>: Sendinblue is a versatile email marketing tool that combines email campaigns with SMS marketing. It offers automation, A\/B testing and detailed analytics to optimise your marketing efforts.<\/li>\n<li><b>Campaign Monitor<\/b>: Campaign Monitor provides powerful email marketing tools with a focus on design and personalisation. It offers drag-and-drop email builders, segmentation and detailed reporting to help businesses create effective campaigns.<\/li>\n<\/ul>\n<p class=\"hub-title headline-font\"><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/the-small-business-guide-to-email-marketing-on-a-budget\/\">The small business guide to email marketing on a budget.<\/a><\/strong><\/p>\n","protected":false},"author":15,"featured_media":7591,"parent":0,"menu_order":0,"template":"","class_list":["post-1670","hub","type-hub","status-publish","has-post-thumbnail","hentry","email-marketing-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 examples of brilliant email marketing campaigns - Yellow Pages<\/title>\n<meta name=\"description\" content=\"Get inspired with these examples of businesses who\u2019ve nailed the email marketing game to engage subscribers and drive conversions.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 examples of brilliant email marketing campaigns - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Get inspired with these examples of businesses who\u2019ve nailed the email marketing game to engage subscribers and drive conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T07:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/8-examples-of-brilliant-eDM-campaigns_Feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"7 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/04\/8-examples-of-brilliant-eDM-campaigns_Feature.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"Blue megaphone with shiny confetti on a blue background. 3d illustration\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/\",\"name\":\"8 examples of brilliant email marketing campaigns - Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/#primaryimage\"},\"datePublished\":\"2024-11-08T04:10:13+00:00\",\"dateModified\":\"2025-04-04T07:45:10+00:00\",\"description\":\"Get inspired with these examples of businesses who\\u2019ve nailed the email marketing game to engage subscribers and drive conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"name\":\"Business Hub\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing\/8-examples-of-brilliant-email-marketing-campaigns\/\",\"name\":\"8 examples of brilliant email marketing campaigns.\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub"}],"about":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/types\/hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":0,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/1670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media\/7591"}],"wp:attachment":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media?parent=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}