{"id":1753,"date":"2019-04-09T15:17:28","date_gmt":"2019-04-09T05:17:28","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=1753"},"modified":"2025-04-04T21:15:37","modified_gmt":"2025-04-04T10:15:37","slug":"marketing-jargon-buster-open-rate","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/","title":{"rendered":"Marketing Jargon Buster: Open rate"},"content":{"rendered":"<p>When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened, expressed as a percentage of the total sent out.<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-1753","hub","type-hub","status-publish","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster: Open rate - Yellow Pages<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster: Open rate - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T10:15:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/\",\"name\":\"Marketing Jargon Buster: Open rate - Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"datePublished\":\"2019-04-09T05:17:28+00:00\",\"dateModified\":\"2025-04-04T10:15:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"name\":\"Business Hub\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-open-rate\/\",\"name\":\"Marketing Jargon Buster: Open rate\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub"}],"about":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/types\/hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/1753\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media?parent=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}