{"id":1825,"date":"2019-02-13T15:58:16","date_gmt":"2019-02-13T04:58:16","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=1825"},"modified":"2025-06-19T15:41:07","modified_gmt":"2025-06-19T05:41:07","slug":"opinion-poll-local-seo","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/opinion-poll-local-seo\/","title":{"rendered":"Opinion poll: Does local area marketing boost your business?"},"content":{"rendered":"<p>Local area marketing (LAM) is the process of identifying and implementing marketing initiatives within a local community. This includes engaging with people, groups and businesses \u2013 as well as online marketing efforts \u2013 to reach a specific audience in a specific location.<\/p>\n<p>In our most recent poll, an overwhelming <b>98% of respondents <\/b>said local area marketing efforts do <i>not<\/i> boost their business.<\/p>\n<p>These results beg the question: why are businesses not seeing the results they\u2019d like from their local area marketing efforts?<\/p>\n<p>To address this, we\u2019ve put together our top tips for kick-starting a successful local area marketing strategy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2914\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-1024x683.jpg 1024w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-600x400.jpg 600w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-640x427.jpg 640w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-768x512.jpg 768w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-1536x1024.jpg 1536w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2019\/02\/Local-community-events-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>Tips for building a local area marketing strategy that gets results.<\/b><\/h2>\n<ul>\n<li><b>Look for opportunities to engage with your local community<\/b> &#8211; For example, you might donate to local organisations such as the community soccer club as part of your company&#8217;s social responsibility initiatives. In return for this sponsorship, you can request that the team&#8217;s merchandise displays your business name or logo to help boost visibility of your brand.<\/li>\n<\/ul>\n<ul>\n<li><b>Localise your online marketing strategy<\/b> &#8211; Whether you\u2019re a plumber or a furniture store owner, chances are you\u2019ve got a specific audience in your local area. Consider ways to tap into these audiences online through targeted content that\u2019s optimised for your local audience with specific keywords. <a href=\"https:\/\/www.yellow.com.au\/business-hub\/these-stats-will-convince-you-local-seo-is-worth-the-time-and-investment\/\">Read more about local SEO here<\/a>.<\/li>\n<\/ul>\n<ul>\n<li><b>Run a local competition<\/b> \u2013 Hosting a competition is a great way to get your name out in the local community. You can spread the word about it online as well. For example, you could ask people to submit their best photos of your neighbourhood via a competition page on Facebook.<\/li>\n<\/ul>\n<ul>\n<li><b>Claim your Google My Business listing<\/b> \u2013 Make sure to claim your Google My Business page to help increase the chances that your business name pops up when someone Googles terms relating to your business and local area. To do this, head to the <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a> page and add your address, contact number, business category, opening hours, and photos.<\/li>\n<\/ul>\n<ul>\n<li><b>Get links back to your site from other local websites &#8211; <\/b>Google and other search engines rank websites based on prominence, which refers to how well known you are. To help boost your online visibility, aim to develop relationships with other businesses in your area who are willing to link back to your website from theirs (just remember to return the favour!).<\/li>\n<\/ul>\n<p><strong>Need help with your local area marketing efforts? With <a href=\"https:\/\/www.yellow.com.au\/product\/yellow-seo\/\">SEO<\/a>, you can leave local keyword research, content strategy, backlink building and more to the experts while you focus on your business.<\/strong><\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-1825","hub","type-hub","status-publish","hentry","resources-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opinion poll: Does local area marketing boost your business? | Yellow Pages<\/title>\n<meta name=\"description\" content=\"Local area marketing (LAM) is a great way to build brand awareness &amp; affinity in your community. Find out how to boost your LAM efforts with Yellow Pages.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/opinion-poll-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opinion poll: Does local area marketing boost your business? | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Local area marketing (LAM) is a great way to build brand awareness &amp; affinity in your community. 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