{"id":2116,"date":"2025-10-09T13:00:44","date_gmt":"2025-10-09T02:00:44","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=2116"},"modified":"2025-10-09T13:52:53","modified_gmt":"2025-10-09T02:52:53","slug":"choosing-the-right-social-platform-for-your-business","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/choosing-the-right-social-platform-for-your-business\/","title":{"rendered":"Choosing the right social media platforms for your business."},"content":{"rendered":"

Social media can be one of your strongest tools for reaching and engaging potential customers, with 20.<\/a>9<\/a> million social media users in Australia<\/a>,<\/span> around 77.9% of the total population.<\/p>\n

Social media marketing for small businesses, however, requires a strategy behind all your efforts, posting on Instagram every few months isn’t enough.<\/p>\n

To succeed on social media, you need to be where your customers are and engage them with the right content and targeting. But with so many social media apps out there, how do you know which ones are right for your business?<\/p>\n

Here\u2019s how to choose the right social media platforms for your small business.*<\/p>\n

\"More<\/p>\n

Questions to consider when choosing your social media platforms.<\/b><\/h2>\n

Before you start creating your company\u2019s Facebook page or Twitter account, there are a few questions you should consider to help weigh up which platforms are right for your small business. These will help you to evaluate ‘what is the point of social media for my business?’, identify where your customers are spending time online, and work out how you can most effectively reach them for the best results.<\/p>\n

Who is my target audience and what social media platforms do they use?<\/b><\/h3>\n

The number one goal of social media marketing is to reach and engage with your customers online. With this in mind, your social media efforts should be concentrated where your customers spend most of their time.<\/p>\n

The simplest way to do this is to look at the demographic data for each social media platform and match this with your business\u2019 target audience. For example, younger customers tend to spend the majority of their time<\/span><\/a> on Facebook, YouTube, Instagram, Snapchat and TikTok, whereas older Australians and professionals spend more time on Facebook, X (formerly Twitter), Reddit and LinkedIn.<\/p>\n

How much am I willing to invest?<\/b><\/h3>\n

There\u2019s no point in creating great content if nobody sees it. That\u2019s where paid advertising comes in.<\/p>\n

For instance, 76.8% of Aussies aged 16-64<\/span><\/a> are on Facebook but the average reach of an organic (unpaid) Facebook post is just 5.2%<\/span><\/a>,<\/span> and this is steadily declining every year. On top of that, managing a social media page is hard work and requires time and effort, especially when it comes to updating content, keeping up to date with social media trends and communicating with your followers. In this instance, it\u2019s important not to bite off more than you can chew.<\/p>\n

Before diving headfirst into a new social media platform, take a look at the resources available to you. This includes who will manage your social media page, how you\u2019ll create content, and how much paid advertising budget you have. From there, decide whether you\u2019re willing to invest in a paid social media campaign<\/span><\/a> that could help you get better results, faster, from your social media marketing efforts.<\/p>\n

It is also important that you know what social media marketing metrics you should be tracking.<\/a><\/span> There’s no point in investing in advertising through any of these channels if you do not know what you are trying to achieve by doing so.<\/p>\n

What are my competitors doing?<\/b><\/h3>\n

Your competitors are a useful guide for figuring out where you should focus your efforts, what works and what doesn\u2019t. For example, if other businesses in your industry have great engagement on Instagram, chances are you should be on there too.<\/p>\n

Consider the following:<\/p>\n