{"id":2210,"date":"2024-03-05T11:00:08","date_gmt":"2024-03-05T00:00:08","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=2210"},"modified":"2025-04-04T19:16:31","modified_gmt":"2025-04-04T08:16:31","slug":"free-ebook-social-media-advertising-for-small-businesses","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/","title":{"rendered":"eBook: A guide to social media advertising for small business."},"content":{"rendered":"<p><a href=\"https:\/\/www.yellow.com.au\/download\/1153\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7253 \" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2018\/11\/eBook_A-gudie-to-social-advertising-for-small-business_Feature.png\" alt=\"\" width=\"252\" height=\"355\" \/><\/a><\/p>\n<p>It\u2019s no secret that being active on social media is a great way to get your brand out there and attract new customers.<\/p>\n<p>With <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\" target=\"_blank\" rel=\"noopener\">66.2% of the world\u2019s population<\/a><\/span> using social media, it\u2019s no surprise that savvy businesses are making the most of this opportunity.<\/p>\n<p>The reality is, however, that social media platforms are now largely \u2018pay-to-play\u2019 spaces for businesses, which means getting involved with paid advertising on social media is key if you want your products or services to be seen.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/choosing-the-right-social-platform-for-your-business\/\">Choosing the right social media platforms for your business.<\/a><\/strong><\/p>\n<p>So, where should you start?<\/p>\n<p>In this eBook, we take you through the essentials of social media marketing for small business, including:<\/p>\n<ul>\n<li>Statistics and information about the prevalence of social media use in Australia<\/li>\n<li>How businesses are investing in social media advertising<\/li>\n<li>Guidelines and specs for Facebook ads, Instagram ads, TikTok ads, YouTube ads and LinkedIn ads<\/li>\n<li>Best practices for small business social media advertising.<\/li>\n<\/ul>\n<p>Downloading this eBook will give you a top-line overview of which social media platforms to consider investing in and how to build a performance-based social media marketing strategy.<\/p>\n<p>To take it a step further, explore your options with <a href=\"https:\/\/www.yellow.com.au\/product\/yellow-social-ads\/\"><span style=\"text-decoration: underline;\">Yellow Pages\u2019 Social Ads<\/span><\/a>. Our expert team will work with you to create an effective, sophisticated social ads campaign that looks great, has a clear message and connects with your target audience.<\/p>\n<p><a class=\"btn btn-primary btn-arrow\" href=\"https:\/\/www.yellow.com.au\/download\/1153\/\">Download eBook<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":18,"featured_media":7253,"parent":0,"menu_order":0,"template":"","class_list":["post-2210","hub","type-hub","status-publish","has-post-thumbnail","hentry","social-media-social-media","resources-ebooks-free-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eBook: Social media advertising for small business - Yellow Pages<\/title>\n<meta name=\"description\" content=\"Advertising on social media is a powerful way to reach new customers but it can be tricky to master. Our eBook guides your through social ads for small business.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBook: Social media advertising for small business - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Advertising on social media is a powerful way to reach new customers but it can be tricky to master. Our eBook guides your through social ads for small business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:16:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2018\/11\/eBook_A-gudie-to-social-advertising-for-small-business_Feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"301\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2018\/11\/eBook_A-gudie-to-social-advertising-for-small-business_Feature.png\",\"width\":301,\"height\":424},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/\",\"name\":\"eBook: Social media advertising for small business - Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/free-ebook-social-media-advertising-for-small-businesses\/#primaryimage\"},\"datePublished\":\"2024-03-05T00:00:08+00:00\",\"dateModified\":\"2025-04-04T08:16:31+00:00\",\"description\":\"Advertising on social media is a powerful way to reach new customers but it can be tricky to master. 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