{"id":2316,"date":"2024-07-05T10:15:48","date_gmt":"2024-07-05T00:15:48","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=2316"},"modified":"2025-04-04T19:30:32","modified_gmt":"2025-04-04T08:30:32","slug":"ebook-digital-display-advertising-for-small-businesses","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/","title":{"rendered":"eBook: Digital display advertising for small business."},"content":{"rendered":"<p><a href=\"https:\/\/www.yellow.com.au\/download\/1135\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7457 size-full\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2018\/11\/Digital-display-ads-for-small-business_Feature.png\" alt=\"\" width=\"229\" height=\"322\" \/><\/a><\/p>\n<p>Digital display ads are the ones you see everywhere online \u2013 popping up alongside news articles, above the sports scores, even in your social media feed. With visuals, video, and interactive elements, display ads can effectively boost your brand, reach new audiences and target past customers.<\/p>\n<p>One of the key benefits of digital display ads is their ability to reach a broad audience. With billions of people browsing the internet daily, your ads have the potential to appear in front of countless potential customers. This extensive reach, combined with sophisticated targeting options, allows you to connect with your ideal audience at the right time and place.<\/p>\n<h2><strong>A smart option for small business.<\/strong><\/h2>\n<p>Digital display advertising used to be seen as an expensive choice, out of reach for small business owners. That\u2019s not the case, however \u2013 you don\u2019t need a big budget to get great results with display ads. That\u2019s why so many smaller Australian businesses are making display ads part of their digital strategy.<\/p>\n<h2><strong>Getting started with display. <\/strong><strong>\u00a0<\/strong><\/h2>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yellow.com.au\/business-hub\/digital-display-advertising-for-small-business\">How do you make display advertising work for your small business<\/a>?<\/span> In our free eBook, we take you through the steps \u2013 from understanding the terms, to ad formats and specs, to best practice guidelines, goal setting and campaign analytics. It\u2019s designed to demystify digital display advertising and help you make it work for your business.<\/p>\n<p>Ready to go?<\/p>\n<p><a class=\"btn btn-primary btn-arrow\" href=\"https:\/\/www.yellow.com.au\/download\/1135\/\">Download your free eBook today<\/a><\/p>\n","protected":false},"author":22,"featured_media":7457,"parent":0,"menu_order":0,"template":"","class_list":["post-2316","hub","type-hub","status-publish","has-post-thumbnail","hentry","digital-display-digital-display","resources-ebooks-free-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eBook - Digital display advertising for small businesses - Yellow Pages<\/title>\n<meta name=\"description\" content=\"Digital display ads use visuals and video to make a powerful connection. Download our free guide to using this kind of digital advertising for small business.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBook - Digital display advertising for small businesses - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Digital display ads use visuals and video to make a powerful connection. Download our free guide to using this kind of digital advertising for small business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:30:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2018\/11\/Digital-display-ads-for-small-business_Feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"229\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2018\/11\/Digital-display-ads-for-small-business_Feature.png\",\"width\":229,\"height\":322},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/\",\"name\":\"eBook - Digital display advertising for small businesses - Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/#primaryimage\"},\"datePublished\":\"2024-07-05T00:15:48+00:00\",\"dateModified\":\"2025-04-04T08:30:32+00:00\",\"description\":\"Digital display ads use visuals and video to make a powerful connection. Download our free guide to using this kind of digital advertising for small business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"name\":\"Business Hub\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/ebook-digital-display-advertising-for-small-businesses\/\",\"name\":\"eBook: Digital display advertising for small business.\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/2316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub"}],"about":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/types\/hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":0,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/2316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media\/7457"}],"wp:attachment":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media?parent=2316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}