{"id":2318,"date":"2025-04-14T13:45:50","date_gmt":"2025-04-14T03:45:50","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=2318"},"modified":"2025-04-15T13:01:39","modified_gmt":"2025-04-15T03:01:39","slug":"ebook-the-small-business-guide-to-customer-relationship-management-crm","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/small-business\/crm\/ebook-the-small-business-guide-to-customer-relationship-management-crm\/","title":{"rendered":"eBook: The small business guide to customer relationship management (CRM)."},"content":{"rendered":"

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Customer relationship management \u2013 usually referred to simply as CRM \u2013 is a key factor in any business, as it encompasses the system you use to handle all your interactions with existing and potential future clients and customers.<\/p>\n

CRM tools help automate key tasks like managing customer records, tracking appointments, handling invoicing and sending timely reminders – all from one place. Many platforms also include email marketing tools that personalise content, trigger messages based on customer behaviour and streamline your communications.<\/p>\n

Today\u2019s CRM tools often include built-in scheduling, calendar integration and even smart automations that suggest or confirm appointments \u2014 making it easier to manage your time and meet customer expectations.<\/p>\n

If you\u2019re just starting to explore CRM or looking to improve how you manage customer relationships, this guide breaks down the essentials of customer relationship management for small business in a simple, practical way<\/p>\n

RELATED: <\/b>What is a CRM system and how can you use it?<\/b><\/a><\/p>\n

It\u2019s a large and seemingly complex system, but with a few quick explanations, some how-tos, and a template, our eBook guides you from start to finish with not only what CRM is, but how to make it work for you.<\/p>\n

By downloading this eBook, you will receive:<\/p>\n