{"id":2453,"date":"2024-05-08T14:00:58","date_gmt":"2024-05-08T04:00:58","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=2453"},"modified":"2025-04-04T18:40:10","modified_gmt":"2025-04-04T07:40:10","slug":"how-to-get-your-employees-to-promote-your-business","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/small-business\/how-to-get-your-employees-to-promote-your-business\/","title":{"rendered":"5 ways to get your employees to promote your business."},"content":{"rendered":"

Search Engine Optimisation (SEO), social media<\/a><\/span>, emails, SMS – business owners are inundated with new marketing and sales ideas to help them promote their business. One resource that can be overlooked, however, is already at your disposal, possibly sitting a few chairs down from you.<\/p>\n

At the heart of your business and as the people who know it best, your employees are probably full of ideas and often hold a lot of power when it comes to retaining existing clients and getting new ones over the line.<\/p>\n

Here’s how to make it happen:<\/p>\n

\"Happy<\/p>\n

1. Keep employees happy. <\/strong><\/h2>\n

Your employees won\u2019t have many nice things to say if they aren\u2019t happy in their jobs. Your first port of call is to invest in a positive workplace environment where people feel listened to, respected and valued.<\/p>\n

An open atmosphere with incentives for hard work, opportunities for personal growth, career progression and sharing of ideas can build a sense of investment in your success. Retention of happy staff not only saves money but enhances their depth of understanding and you gain the benefit of that experience.<\/p>\n

We often talk about the importance of target marketing<\/a><\/span> and ensuring that you align your products, offerings, and services with the audience who are most likely to not only purchase, but to return and ultimately become advocates for your brand.<\/p>\n

Spending that same time ensuring your own staff are happy or nurtured will mean they become the ultimate advocates for your brand, helping you to promote your business through their own social posts, opinions and word-of-mouth marketing campaigns.<\/p>\n

RELATED<\/strong>: Holiday management 101: paying employees and scheduling time off.<\/strong><\/a><\/p>\n

2. Send them to networking and training events.<\/strong><\/h2>\n

One effective way to promote your company is through informal connections between staff and potential clients at conferences, networking events and professional development courses. Make it a priority to send staff to these events as often as you can. Consider running training sessions to help them develop their networking skills before they go, to maximise return on your investment.<\/p>\n

3. Get employees involved with marketing. <\/strong><\/h2>\n

Because they know your business and your customers best, employees in all areas will have their own ideas about marketing strategies. Showing you value their input – whether or not they work in marketing – provides motivation to contribute ideas. Professional development can enhance their appreciation of what role they can play in promoting the business.<\/p>\n

Here\u2019s how to put that knowledge to use:<\/p>\n