{"id":2522,"date":"2022-11-14T11:00:49","date_gmt":"2022-11-14T00:00:49","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=2522"},"modified":"2025-04-04T20:32:21","modified_gmt":"2025-04-04T09:32:21","slug":"seo-keywords-to-boost-your-site-over-the-holidays","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/keywords\/seo-keywords-to-boost-your-site-over-the-holidays\/","title":{"rendered":"SEO keywords to boost your website over the holidays."},"content":{"rendered":"

With the holiday season just around the corner, it\u2019s time to plan your seasonal keywords<\/a> <\/span>for Christmas, New Year and even the next burst of holiday activity at Easter.<\/p>\n

Aussies love a good holiday sale, and we\u2019re not just talking about the silly season. There are holidays throughout the year<\/a><\/span> that give business owners the chance to offer deals and discounts and increase their revenue.<\/p>\n

A few decades ago, all you had to do to take advantage of the holidays was put up a new window display, hang out a colourful sign and take out an ad in the local paper.<\/p>\n

But times have changed. Nowadays, with so many businesses operating online, you need to implement a seasonal SEO strategy<\/a><\/span> to bring visitors to your virtual doorstep. One of the best ways to do this is through the power of keywords \u2013 and if that word feels like a lump of coal in your stocking, don\u2019t worry.<\/p>\n

We\u2019re going to explain the basics of what keywords are and how to best use them during any holiday. We\u2019ve also done the hard work of finding keywords you can use now to start boosting your visibility.<\/p>\n

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Keywords: What are they and why do they matter?<\/strong><\/h2>\n

You\u2019ve read articles and heard people talk about the importance of keywords, but what really are they?<\/p>\n

To boil it down to the simplest terms, keywords are the words and phrases people use to search the web (usually on Google). Search engines like Google use these words to deliver the right search results to the searcher.<\/p>\n

If you have a website, you want to make sure the text on your site matches the searches people are using when they\u2019re looking for information regarding your business. This will increase the likelihood of your website showing up on Google.<\/span><\/a><\/p>\n

Since so many people use Google to find information, showing up on the first page for the right results can make a big impact on the traffic (and the quality of traffic) on your website.<\/p>\n

How to use keywords effectively.<\/strong><\/h2>\n

Simply placing the keywords you want to target on your website at random won\u2019t do you much good, and could in fact harm your business.<\/p>\n

Fortunately, there are a few simple rules you can follow when using these keywords to make sure they do what you want them to do:<\/p>\n

Stick to one focus keyword per page, and use similar\/related keywords throughout the page.<\/p>\n