{"id":2696,"date":"2023-10-03T11:34:44","date_gmt":"2023-10-03T00:34:44","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=2696"},"modified":"2025-04-04T20:11:55","modified_gmt":"2025-04-04T09:11:55","slug":"marketing-jargon-buster-landing-page","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-landing-page\/","title":{"rendered":"Marketing Jargon Buster: Landing Page"},"content":{"rendered":"<h2><strong>What is a &#8216;landing page&#8217;?<br \/>\n<\/strong><\/h2>\n<ul>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\">It&#8217;s a page on your website<\/span> where a visitor lands when they click through from your online ads.<\/li>\n<\/ul>\n<p>The most effective landing pages are optimised for conversion, including:<\/p>\n<ul>\n<li>A good user experience (UX)<\/li>\n<li>Consistent branding across your ads and landing pages<\/li>\n<li>Clear, concise content describing your goods or services<\/li>\n<li>And a powerful call-to-action (CTA) to drive leads.<\/li>\n<\/ul>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/5-easy-ways-to-improve-your-google-ads-sem-quality-score\/\">5 easy ways to improve your Google Ads (SEM) Quality Score.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster   Landing Page\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2CC-Lb9Sjnk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":13,"featured_media":2498,"parent":0,"menu_order":0,"template":"","class_list":["post-2696","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Landing page | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What&#039;s a landing page? Watch our latest Jargon Buster to find out and learn how to optimise your landing pages for conversion.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Landing page | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What&#039;s a landing page? 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