{"id":2752,"date":"2020-03-13T15:34:28","date_gmt":"2020-03-13T04:34:28","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=2752"},"modified":"2025-04-04T20:15:51","modified_gmt":"2025-04-04T09:15:51","slug":"marketing-jargon-buster-broken-link","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-broken-link\/","title":{"rendered":"Marketing Jargon Buster: Broken link"},"content":{"rendered":"<h2><strong>What&#8217;s a &#8216;broken link&#8217;?<\/strong><\/h2>\n<ul>\n<li>When you click on a website link and it takes you to a message that the page doesn&#8217;t exist, that&#8217;s a broken link.<\/li>\n<\/ul>\n<h2><strong>Why are broken links a bad thing?<\/strong><\/h2>\n<ul>\n<li>Google sees broken links as a sign your website is out of date, and will penalise you in search results.<\/li>\n<li>Broken links provide a bad user experience (UX) and will deter people from purchasing your product or service.<\/li>\n<\/ul>\n<h2><strong>How do I fix broken links?<\/strong><\/h2>\n<ul>\n<li>Update your website regularly, checking that all pages and inbound links are working and that all outbound links still exist.<\/li>\n<li>Perform a Google Analytics test for pages returning 404 error messages, creating a spreadsheet of broken links that need to be fixed.<\/li>\n<\/ul>\n<p>https:\/\/youtube.com\/watch?v=pI1NuHP6UB<\/p>\n","protected":false},"author":22,"featured_media":2498,"parent":0,"menu_order":0,"template":"","class_list":["post-2752","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Broken Link | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What&#039;s a broken link? Our latest Jargon Buster gives you the definition of a broken link and how it impacts on your website&#039;s SEO and UX.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-broken-link\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Broken Link | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What&#039;s a broken link? 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