{"id":2877,"date":"2023-03-10T09:04:42","date_gmt":"2023-03-09T22:04:42","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=2877"},"modified":"2025-04-04T20:11:44","modified_gmt":"2025-04-04T09:11:44","slug":"marketing-jargon-buster-hashtag","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-hashtag\/","title":{"rendered":"Marketing Jargon Buster: Hashtag"},"content":{"rendered":"<h2><strong>What&#8217;s a &#8216;hashtag&#8217;?<\/strong><\/h2>\n<ul>\n<li>Placing a hashtag in front of a word or phrase on social media links all uses of that word or phrase together across the platform.<\/li>\n<\/ul>\n<h2><strong>Why use a hashtag?<\/strong><\/h2>\n<ul>\n<li>Using a hashtag next to key terms related to your business is a great way to increase your visibility on social media. When people are searching those terms, your business will pop up.<\/li>\n<li>Hashtagging your comments or posts with seasonal or event related terms increases engagement with your business on social media. E.g. Running an ad for your products for Mother&#8217;s Day? #HappyMothersDay<\/li>\n<\/ul>\n<h2><strong>Why follow hashtags?<\/strong><\/h2>\n<ul>\n<li>Following hashtags related to your business keeps you up-to-date with your competitors and trends in your industry, so you can adjust your marketing accordingly.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Busters - Hashtag\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1VTByWt-vBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":22,"featured_media":2878,"parent":0,"menu_order":0,"template":"","class_list":["post-2877","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Hashtag | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What&#039;s a hashtag? Our latest Jargon Buster gives you the definition of a hashtag and how they work on social media.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-hashtag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Hashtag | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What&#039;s a hashtag? 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