{"id":3041,"date":"2020-06-05T14:50:16","date_gmt":"2020-06-05T04:50:16","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=3041"},"modified":"2025-04-04T21:36:11","modified_gmt":"2025-04-04T10:36:11","slug":"marketing-jargon-buster-ppc","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/","title":{"rendered":"Marketing Jargon Buster: PPC"},"content":{"rendered":"<h1>What is &#8216;PPC&#8217;?<\/h1>\n<h2>(AKA: Pay-per-click)<\/h2>\n<ul>\n<li>PPC is a type of <a href=\"https:\/\/www.yellow.com.au\/product\/yellow-sem\/\">Search Engine Marketing<\/a> where an advertiser only pays the publisher (search engine, website or social media network) when someone clicks on their ad to find out more.<\/li>\n<li>PPC ads come in three major forms &#8211; <strong>text ads<\/strong> on a SERP (search engine results page) &#8211; such as Google Ads or Bing Ads; <strong>display ads<\/strong> (an image or motion graphic) on websites related to a target audience; or <strong>shopping ads<\/strong>, where an image of a product with basic info appears on a site like Amazon or eBay after the user has searched for that product.<\/li>\n<\/ul>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/what-kinds-of-customers-can-you-target-with-sem\/\">What kinds of customers can you target with SEM?<\/a><\/strong><\/p>\n<h2>What are the advantages of PPC?<\/h2>\n<ul>\n<li><strong>Speed<\/strong>: PPC quickly drives website traffic and conversions for the advertiser, making it one of the most efficient forms of digital marketing.<\/li>\n<li><strong>Precision<\/strong>: The ability to target your audience means ads are appearing in front of the people looking for your product or service.<\/li>\n<li><strong>Agility<\/strong>: Almost instantaneous data means you can tweak your advertising to ensure optimum performance.<\/li>\n<li><strong>Measurement<\/strong>: Conversion tracking means you can assess the success of your ads and optimise for an improved ROI.<\/li>\n<\/ul>\n<p><strong>RELATED: SEO vs SEM: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/seo-vs-sem-whats-the-difference-and-why-do-they-matter\/\">What\u2019s the difference and do you need both?<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster   PPC\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GIhEkRca1l4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":22,"featured_media":2966,"parent":0,"menu_order":0,"template":"","class_list":["post-3041","hub","type-hub","status-publish","has-post-thumbnail","hentry","sem-sem","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | PPC | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What&#039;s PPC? AKA Pay-per-click, PPC is the when a business that has an online ad is only charged when someone clicks on the ad.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | PPC | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What&#039;s PPC? AKA Pay-per-click, PPC is the when a business that has an online ad is only charged when someone clicks on the ad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T10:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2020\/05\/Jargon-Buster-Traffic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"607\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2020\/05\/Jargon-Buster-Traffic.png\",\"width\":1126,\"height\":607,\"caption\":\"Video that breaks down marketing jargon.\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/\",\"name\":\"Marketing Jargon Buster | PPC | Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/sem\/marketing-jargon-buster-ppc\/#primaryimage\"},\"datePublished\":\"2020-06-05T04:50:16+00:00\",\"dateModified\":\"2025-04-04T10:36:11+00:00\",\"description\":\"What's PPC? 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