{"id":3150,"date":"2024-04-10T12:01:09","date_gmt":"2024-04-10T02:01:09","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=3150"},"modified":"2025-04-11T16:23:43","modified_gmt":"2025-04-11T06:23:43","slug":"marketing-jargon-buster-content-marketing","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/marketing-jargon-buster-content-marketing\/","title":{"rendered":"Marketing Jargon Buster: Content Marketing"},"content":{"rendered":"<h2><strong>What is content marketing?<\/strong><\/h2>\n<p>The process of creating online content, such as:<\/p>\n<ul>\n<li>Blog articles<\/li>\n<li>eBooks<\/li>\n<li>Online videos<\/li>\n<li>Social media posts<\/li>\n<\/ul>\n<p>The intention of content marketing is to drive engagement with your business by providing interesting, entertaining and useful content to your audience.<\/p>\n<h2><strong>Why content marketing?<\/strong><\/h2>\n<ul>\n<li>Good content is what makes your business stand out from the crowd<\/li>\n<li>It is one of the most cost-effective forms of marketing, as one piece of content can generate multiple engagements over time<\/li>\n<li>It grows your brand awareness and nurtures your current customers at the same time.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Content Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tbWeFW9KejE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/5-simple-tips-for-creating-short-form-video-content\/\">5 simple tips for creating short-form video content.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":3153,"parent":0,"menu_order":0,"template":"","class_list":["post-3150","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-content","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster: Content Marketing - Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is content marketing? 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