{"id":3188,"date":"2020-07-17T15:10:40","date_gmt":"2020-07-17T05:10:40","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=3188"},"modified":"2025-04-04T19:15:13","modified_gmt":"2025-04-04T08:15:13","slug":"case-study-austrack-campers","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/case-study-austrack-campers\/","title":{"rendered":"Case Study: Austrack Campers."},"content":{"rendered":"

\"Business<\/p>\n

Operating for 14 years, Austrack Campers is a trailer and hybrid camper manufacturer with showrooms in Queensland and Melbourne. The business\u2019s focus is on delivering top quality products at reasonable prices.<\/p>\n

Partnering with Yellow Pages since 2017, Austrack were already using SEM<\/a>, SEO<\/a> and Yellow Pages Online<\/a>. Wanting to expand the audience base even further, it was decided to trial a Social Ads campaign.<\/p>\n

More than likes. <\/strong><\/h2>\n

While Austrack already had a social account, Austrack director, Linden Lawson understood the need to get a professional in to help turn the platform into a valuable sales tool for the business.<\/p>\n

\u201cYellow Pages has an expert understanding on targeting areas for more results. Plus their approach on content and post timing is all strategically based. There\u2019s no guess work.\u201d<\/p>\n

What does social success look like?<\/strong><\/h2>\n

\u201cOur Social Ads<\/a> campaigns delivers a bit of everything,\u201d says Linden.<\/p>\n

\u201cForm fills on Facebook for product enquiries, which we receive via a list from Yellow Pages every day. Plus we also get lots of straight requests and website clicks.\u201d<\/p>\n

In terms of content success, Linden lists videos as their preferred post style, \u201cPictures say a thousand words but videos takes it a step further.\u201d<\/p>\n

After nearly a year running the campaign, Linden says social ads now play a \u201cmassive\u201d role in marketing his business, \u201cand it\u2019s growing day by day.\u201d<\/p>\n

Since the campaign started in March 2020, Facebook leads have increased by 265%. <\/strong><\/h3>\n

In addition to a lead generation campaign, Yellow Pages also designed a social content marketing campaign which has seen Austrack\u2019s Facebook followers increase by 51%.<\/p>\n

2020 and beyond.<\/strong><\/h2>\n

When asked for his tip on emerging social trends, Linden says, \u201cI\u2019ve noticed businesses are starting to post more fun, light-hearted content, which is gaining traction. Social media is also becoming more interactive, therefore engagement with potential customers is more important than ever.\u201d<\/p>\n

\u201cFundamentally, social media is super important to any business \u2013 it\u2019s targeted and engaging, and it gives you more bang for your buck.\u201d<\/p>\n

www.facebook.com\/austrack\/<\/a><\/p>\n","protected":false},"author":12,"featured_media":3189,"parent":0,"menu_order":0,"template":"","class_list":["post-3188","hub","type-hub","status-publish","has-post-thumbnail","hentry","social-media-social-media","small-business-case-studies"],"yoast_head":"\nCase Study | Impressive growth has turned Austrack Campers into a Social Ads advocate| Yellow Pages<\/title>\n<meta name=\"description\" content=\"A 265% increase in Facebook leads via a cleverly planned social campaign has helped Austrack Campers connect with new audiences.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/case-study-austrack-campers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study | Impressive growth has turned Austrack Campers into a Social Ads advocate| Yellow Pages\" \/>\n<meta property=\"og:description\" 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