{"id":3191,"date":"2020-07-17T17:27:51","date_gmt":"2020-07-17T07:27:51","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=3191"},"modified":"2025-04-04T18:46:10","modified_gmt":"2025-04-04T07:46:10","slug":"case-study-lifestyle-patios","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/case-study-lifestyle-patios\/","title":{"rendered":"Case Study: Lifestyle Patios."},"content":{"rendered":"

\"Lifestyle<\/p>\n

A family owned business in South East Queensland, specialising in custom designed patios, decks and carports, Lifestyle Patios have been showcasing their variety of designs in their Social Ads<\/a> campaigns since 2004.<\/p>\n

Ahead of the pack, Lifestyle Patios started working with Social Ads 16 years ago and have seen results ever since! \u201cIt\u2019s worked consistently well the entire time,\u201d says Lee Sims, office manager.<\/p>\n

\u201cIt\u2019s approximately 25% of our lead\u00a0generation so it plays a very important role.\u201d<\/h3>\n

Tried and tested.<\/strong><\/h2>\n

The business\u2019s most successful social ads campaign is direct selling through advertised specials, which is measured via customers clicking on the ad link and then filling out an online form.<\/p>\n

And in terms of format, Lifestyle Patios has found over their 16 years on social that single image posts deliver the best lead results for the business.<\/p>\n

Social trends.<\/strong><\/h2>\n

When quizzed about some \u2018hot\u2019 social topics, Lee says the business would be open to using influencers if they\u2019re the right fit and work to generate leads.<\/p>\n

And when it comes to feedback, Lee says the business has never had negative comment in the 16 years they\u2019ve been on social, but would definitely offer a reply and solution if they did.<\/p>\n

Works while Lifestyle Patios is working.<\/strong><\/h2>\n

Like most small business owners and managers<\/a>, Lee\u2019s work involves wearing many hats. Yellow Pages’ social expertise<\/a> allows Lee and her team to focus on what they do best \u2013 running the business, while Yellow Pages takes care of connecting them with more customers.<\/p>\n

\u201cWe\u00a0don\u2019t have time to run the\u00a0social media aspect of\u00a0the business so Yellow Pages frees us up to work on our core business. We leave the plans to you guys as the experts.\u201d<\/p>\n

www.facebook.com\/lifestylepatios.QLD\/<\/p>\n","protected":false},"author":12,"featured_media":3193,"parent":0,"menu_order":0,"template":"","class_list":["post-3191","hub","type-hub","status-publish","has-post-thumbnail","hentry","social-media-social-media","small-business-case-studies"],"yoast_head":"\nCase Study | Social Ads have been working for this business well over a decade | Yellow Pages<\/title>\n<meta name=\"description\" content=\"With approximately 25% of Lifestyle Patios lead\u00a0generation delivered via Social Ads the business is happy leaving it to the experts.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/case-study-lifestyle-patios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study | Social Ads have been working for this business well over a decade | Yellow Pages\" \/>\n<meta property=\"og:description\" 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