{"id":3218,"date":"2024-09-06T12:18:34","date_gmt":"2024-09-06T02:18:34","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&#038;p=3218"},"modified":"2025-04-11T16:25:22","modified_gmt":"2025-04-11T06:25:22","slug":"marketing-jargon-buster-content-hygiene","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/marketing-jargon-buster-content-hygiene\/","title":{"rendered":"Marketing Jargon Buster: Content Hygiene."},"content":{"rendered":"<h2><strong>What is &#8216;content hygiene&#8217;?<\/strong><\/h2>\n<p>It is the process of regularly checking your online content to ensure that all the information is up-to-date, correct and consistent across your brand.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Contact details on your website, online listings and social media<\/li>\n<li>Products and\/or services offered<\/li>\n<li>Links on your website and online listings<\/li>\n<li>Blogs and social media posts.<\/li>\n<\/ul>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/content-marketing-ultimate-guide-smb\/\">Content marketing in 2024: Ultimate guide for small business.<\/a><\/strong><\/p>\n<h2><strong>Why is content hygiene important?<\/strong><\/h2>\n<ul>\n<li>Keeping your details up-to-date ensures your customers can find you online<\/li>\n<li>And, once they&#8217;ve found you, it ensures they can easily get in touch with you<\/li>\n<li>Lets your customers know that you can provide the goods and services they need<\/li>\n<li>Keeps you top of mind with updated blogs and social posts.<\/li>\n<\/ul>\n<p class=\"hub-title headline-font\"><strong>RELATED: <\/strong><a href=\"https:\/\/www.yellow.com.au\/business-hub\/how-to-identify-and-refresh-under-performing-content\/\"><strong>How to identify and refresh under-performing content.<\/strong><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Content Hygiene\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/eQX-z6KkDUg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"hub-title headline-font\"><strong>RELATED:<a href=\"https:\/\/www.yellow.com.au\/business-hub\/evergreen-content-and-how-it-can-help-your-brand\/\"> Evergreen content and how it can help your brand.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":7537,"parent":0,"menu_order":0,"template":"","class_list":["post-3218","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-content","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster - Content Hygiene - Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is &#039;content hygiene&#039;? Our latest Jargon Buster explains what it is and why it&#039;s so important to your business\u2019 online presence.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/marketing-jargon-buster-content-hygiene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster - Content Hygiene - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is &#039;content hygiene&#039;? 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