The benefits of video are far-reaching, but without a big budget or a video marketing agency to lean on, knowing where to start can be tricky. Fortunately, though, even small businesses can reap the rewards of video marketing with a little planning. We\u2019re here to help you do just that.<\/p>\n
![\"\"](\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/02\/Video-tutorial-1024x683.jpg\")
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Why video marketing matters.<\/strong><\/h2>\nBefore we get into the thick of things, let\u2019s first look at why video marketing is a great investment for small businesses.<\/p>\n
Watching videos online has become increasingly popular, audiences now dedicate an average of 17 hours a week to watching videos online. This trend underscores the necessity for brands to engage in video marketing to remain competitive. According to a study by Wyzowl<\/a><\/span>, 87% of video marketers report that video has helped them generate leads.<\/p>\nThe last few years have seen a major surge in video as a digital marketing tool. One of the biggest reasons for this is, quite simply, it\u2019s effective, with 91% of marketers saying video marketing has given them a good return on investment (RO). (return on investment).<\/p>\n
In other words, if you aren\u2019t at least thinking about ways to incorporate video into your digital marketing strategy, you\u2019re at risk of being overshadowed by competitors. Conversely, adding video to your content marketing<\/a><\/span> mix sooner rather than later could spell a major step-change in customer acquisition \u2013 no matter what industry your business is in.<\/p>\nVideo marketing encourages social shares and engagement.<\/b><\/h3>\n
Video marketing is a powerful tool for encouraging social shares and engagement. According to a study by Wordstream<\/a><\/span>, social videos generate 1200% more shares than text and images combined. This staggering statistic underscores the potential of video content to amplify your brand\u2019s reach on social media platforms.<\/p>\nWhen you create engaging video content, it naturally sparks conversations and inspires viewers to share their thoughts. This increased engagement not only boosts your brand\u2019s visibility but also fosters a sense of community among your audience. By incorporating video into your marketing strategy, you can significantly increase social shares and engagement, driving more traffic to your website and ultimately boosting conversions.<\/p>\n
Video marketing improves SEO and boosts conversions and sales.
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Video marketing can significantly improve your website\u2019s SEO by increasing the amount of time visitors spend on your site. When users engage with video content, it signals to search engines that your site offers valuable information, which can help boost your rankings. In fact, an article on Medium suggests that video content can boost organic traffic from search engine results pages (SERPs) by 157%<\/a><\/span>.<\/p>\nBy incorporating video into your marketing strategy, you can not only improve your website\u2019s SEO but also increase conversions and drive more sales. Video content helps to reduce bounce rates and increase the average time spent on your website, further enhancing your SEO efforts. This makes video marketing a crucial component of any effective digital marketing strategy.<\/p>\n
Establishing credibility and trust.<\/strong><\/h2>\nVideo marketing is an excellent way to establish credibility and trust with your target audience. By showcasing your products or services in action, you can demonstrate your expertise and build confidence in your brand. According to Spiceworks<\/a>, 48% of consumers feel more confident about online purchases after watching videos.<\/p>\nVideo content also helps to humanise your brand, making it more relatable and trustworthy to your target audience. When potential customers see real people using your products or services, it creates a sense of authenticity and reliability. By incorporating video into your marketing strategy, you can establish credibility and trust with your target audience, driving more conversions and sales.<\/p>\n
Popular types of marketing videos.<\/strong><\/h2>\nAlmost every internet user will be familiar with at least some types of marketing videos. But it can be a challenge to figure out which types are right for your business. Here are some of the most common formats \u2013 and what they\u2019re useful for \u2013 to help you get started.<\/p>\n
Live videos.<\/strong><\/h3>\nLive videos \u2013 think Instagram Stories or Facebook Live \u2013 are a great opportunity to answer customers\u2019 questions and give people a behind-the-scenes look at your business. This can include live-streaming events, interviews, conferences or anything that your audience might be interested in. Click on the image below to view an Instagram Story from Go-To Skincare<\/a>.<\/p>\n![\"\"](\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/02\/Instagram-live.png\")
<\/a><\/h3>\nDemo videos.<\/strong><\/h3>\nAs the name suggests, demo videos showcase how your product or service works in a simple, easy-to-understand format. This could be taking viewers on a tour of your shop, running through a process or testing a product.<\/p>\n
The last few years have seen a major surge in video as a digital marketing tool. One of the biggest reasons for this is, quite simply, it\u2019s effective, with 91% of marketers saying video marketing has given them a good return on investment (RO). (return on investment).<\/p>\n
In other words, if you aren\u2019t at least thinking about ways to incorporate video into your digital marketing strategy, you\u2019re at risk of being overshadowed by competitors. Conversely, adding video to your content marketing<\/a><\/span> mix sooner rather than later could spell a major step-change in customer acquisition \u2013 no matter what industry your business is in.<\/p>\n Video marketing is a powerful tool for encouraging social shares and engagement. According to a study by Wordstream<\/a><\/span>, social videos generate 1200% more shares than text and images combined. This staggering statistic underscores the potential of video content to amplify your brand\u2019s reach on social media platforms.<\/p>\n When you create engaging video content, it naturally sparks conversations and inspires viewers to share their thoughts. This increased engagement not only boosts your brand\u2019s visibility but also fosters a sense of community among your audience. By incorporating video into your marketing strategy, you can significantly increase social shares and engagement, driving more traffic to your website and ultimately boosting conversions.<\/p>\n Video marketing can significantly improve your website\u2019s SEO by increasing the amount of time visitors spend on your site. When users engage with video content, it signals to search engines that your site offers valuable information, which can help boost your rankings. In fact, an article on Medium suggests that video content can boost organic traffic from search engine results pages (SERPs) by 157%<\/a><\/span>.<\/p>\n By incorporating video into your marketing strategy, you can not only improve your website\u2019s SEO but also increase conversions and drive more sales. Video content helps to reduce bounce rates and increase the average time spent on your website, further enhancing your SEO efforts. This makes video marketing a crucial component of any effective digital marketing strategy.<\/p>\n Video marketing is an excellent way to establish credibility and trust with your target audience. By showcasing your products or services in action, you can demonstrate your expertise and build confidence in your brand. According to Spiceworks<\/a>, 48% of consumers feel more confident about online purchases after watching videos.<\/p>\n Video content also helps to humanise your brand, making it more relatable and trustworthy to your target audience. When potential customers see real people using your products or services, it creates a sense of authenticity and reliability. By incorporating video into your marketing strategy, you can establish credibility and trust with your target audience, driving more conversions and sales.<\/p>\n Almost every internet user will be familiar with at least some types of marketing videos. But it can be a challenge to figure out which types are right for your business. Here are some of the most common formats \u2013 and what they\u2019re useful for \u2013 to help you get started.<\/p>\n Live videos \u2013 think Instagram Stories or Facebook Live \u2013 are a great opportunity to answer customers\u2019 questions and give people a behind-the-scenes look at your business. This can include live-streaming events, interviews, conferences or anything that your audience might be interested in. Click on the image below to view an Instagram Story from Go-To Skincare<\/a>.<\/p>\n As the name suggests, demo videos showcase how your product or service works in a simple, easy-to-understand format. This could be taking viewers on a tour of your shop, running through a process or testing a product.<\/p>\nVideo marketing encourages social shares and engagement.<\/b><\/h3>\n
Video marketing improves SEO and boosts conversions and sales.
\n<\/b><\/h3>\nEstablishing credibility and trust.<\/strong><\/h2>\n
Popular types of marketing videos.<\/strong><\/h2>\n
Live videos.<\/strong><\/h3>\n
<\/a><\/h3>\nDemo videos.<\/strong><\/h3>\n