{"id":4842,"date":"2021-03-23T13:01:20","date_gmt":"2021-03-23T02:01:20","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=4842"},"modified":"2025-04-04T19:37:40","modified_gmt":"2025-04-04T08:37:40","slug":"how-a-multiple-domain-seo-strategy-can-boost-your-rankings","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/","title":{"rendered":"How a multiple domain SEO strategy can boost your rankings."},"content":{"rendered":"<p>We\u2019ve talked before about <a href=\"https:\/\/www.yellow.com.au\/business-hub\/what-is-the-best-seo-strategy-for-small-business\/\">SEO strategies for small businesses<\/a> \u2013 and there are many. What they all boil down to is increasing visibility in search engines, making it easier for potential customers to find your business online.<\/p>\n<p>But what happens if you have a business that serves several functions? Or what if your business operates in multiple markets? How do you build an <a href=\"https:\/\/www.yellow.com.au\/product\/yellow-seo\/\">SEO<\/a> strategy for different audiences when those audiences might be searching for very different things?<\/p>\n<p>In cases like this, having an SEO strategy for multiple domains can help you dominate search results. It\u2019s a tactic used by many big businesses: Coca-Cola owns a whopping <a href=\"https:\/\/robbiesblog.com\/domain-names-owned-by-the-coca-cola-company\/7013\" target=\"_blank\" rel=\"noopener\">3,029 domains<\/a>, and while you might not be able to achieve quite the same footprint, a multiple domain SEO strategy can be beneficial even as a small business owner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4844\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor.jpg\" alt=\"\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor.jpg 1800w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor-640x427.jpg 640w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor-1024x683.jpg 1024w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor-768x512.jpg 768w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor-1536x1024.jpg 1536w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Tailor-600x400.jpg 600w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h2><strong>What is a multiple domain SEO strategy?<\/strong><\/h2>\n<p>Simply put, it\u2019s SEO for multiple website domains all related to your core business.<\/p>\n<p>But what exactly is a domain? Here are some examples for a hypothetical business, Jenny\u2019s Clothing:<\/p>\n<ul>\n<li>https:\/\/jennysclothing.com.au \u2013 main AU website domain<\/li>\n<li>https:\/\/blog.jennysclothing.com \u2013 blog subdomain within the main website<\/li>\n<li>https:\/\/jennysclothing.co.uk \u2013 separate UK domain<\/li>\n<li>https:\/\/jennystailoring.com.au \u2013 separate domain and website for a side business<\/li>\n<\/ul>\n<p>You can have one primary domain or multiple domains for a single website, whether it is a subdomain for a content hub like a blog or geographically specific; for example, when a business has both a .uk and a .au site. You or your developer can create these subdomains by logging into your cPanel dashboard.<\/p>\n<p>Having subdomains also means that businesses can easily edit the backend of one subdomain and leave another. This makes it easier for a company to maintain their sites if they offer different inventory across different countries and markets. A multiple domain SEO strategy treats every domain individually, so each one is optimised for a specific audience.<\/p>\n<p>For example, let\u2019s say Jenny\u2019s Clothing wants to attract more visitors to their website to browse a sale on pants. In this scenario, Australian customers might search for \u2018pants sale\u2019, while UK customers might search for \u2018trousers sale\u2019.<\/p>\n<p>Having a multiple domain <a href=\"https:\/\/www.yellow.com.au\/business-hub\/understanding-understanding-the-3-most-common-seo-factors-that-google-tries-to-keep-a-secret\/\">SEO strategy<\/a> ensures both the .com.au and .co.uk domains for Jenny\u2019s Clothing are optimised for the terms their local audiences are using. <a href=\"https:\/\/moz.com\/blog\/cc-tld-domain-study\" target=\"_blank\" rel=\"noopener\">Based on user behaviour studies<\/a>, customers trust URLs that are specific to their market, as they believe they are more credible and will provide information unique to their region.<\/p>\n<p>Similarly, customers who need tailoring services would be using different searches than those looking to buy clothing, so it would make sense to have unique SEO strategies for jennysclothing.com.au and jennystailoring.com.au.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4845\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant.jpg\" alt=\"\" width=\"2121\" height=\"1414\" srcset=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant.jpg 2121w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant-640x427.jpg 640w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant-1024x683.jpg 1024w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant-768x512.jpg 768w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant-1536x1024.jpg 1536w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant-2048x1365.jpg 2048w, https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Restaurant-600x400.jpg 600w\" sizes=\"auto, (max-width: 2121px) 100vw, 2121px\" \/><\/p>\n<h2><strong>Should you use a multiple domain SEO strategy?<\/strong><\/h2>\n<p>This all depends on your business. A multiple domain SEO strategy definitely isn\u2019t for everyone, and in many cases, trying to manage SEO for several domains won\u2019t be feasible for a small business owner.<\/p>\n<p>Additionally, if you have multiple domains but they\u2019re not unique or don\u2019t serve specific audiences, it can lead to what\u2019s known as \u2018cannibalisation\u2019 \u2013 which is where your domains are essentially competing with each other to rank for the same keywords.<\/p>\n<p>That said, in the right circumstances, a multiple domain SEO strategy can help you own more search engine \u2018real estate\u2019 \u2013 meaning your business (or businesses) will be more likely to rank for a richer variety of keywords searched for by a wider audience.<\/p>\n<p>An e-commerce site for example, may want to have a subdomain in order to differentiate between currencies and provide a unique customer experience based on their region.<\/p>\n<p>So, when might it be appropriate to use a multiple domain SEO strategy?<\/p>\n<ul>\n<li>If you own more than one unique business<\/li>\n<li>If you have offshoots to your main business, such as a restaurant that also does corporate catering<\/li>\n<li>If you have distinct customer bases, such as B2B and B2C customers<\/li>\n<li>If you\u2019re looking to boost your rankings for a subdomain, such as a blog or careers page<\/li>\n<\/ul>\n<p>But remember, if you have a subdomain for a blog, don\u2019t forget to link to the blog in your primary navigation bar or in the footer of your site so users can easily navigate through to the articles. If you don\u2019t include links from your primary domain, the only way users will be able to find the subdomain is through searching on Google.<\/p>\n<h2><strong>How digital marketing from Yellow Pages helps your business grow online.<\/strong><\/h2>\n<p>The team at Yellow Pages provides expert digital marketing advice and products that boost your business&#8217; online presence. From an online listing to digital display or social media ads, we&#8217;ll tailor a digital marketing solution designed for your business. <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.yellow.com.au\/products\/\">Find out more.<\/a><\/p>\n","protected":false},"author":15,"featured_media":4846,"parent":0,"menu_order":0,"template":"","class_list":["post-4842","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a multiple domain SEO strategy can boost your rankings | Yellow Pages<\/title>\n<meta name=\"description\" content=\"In the right circumstances, multiple domains can help your business dominate search results. Find out if a multiple domain SEO strategy is right for you.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a multiple domain SEO strategy can boost your rankings | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"In the right circumstances, multiple domains can help your business dominate search results. Find out if a multiple domain SEO strategy is right for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Multiple-domains_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2120\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2021\/03\/Multiple-domains_header.jpg\",\"width\":2120,\"height\":1414,\"caption\":\"businessman SEO concept\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/\",\"name\":\"How a multiple domain SEO strategy can boost your rankings | Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-a-multiple-domain-seo-strategy-can-boost-your-rankings\/#primaryimage\"},\"datePublished\":\"2021-03-23T02:01:20+00:00\",\"dateModified\":\"2025-04-04T08:37:40+00:00\",\"description\":\"In the right circumstances, multiple domains can help your business dominate search results. 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