{"id":5498,"date":"2024-02-09T12:40:30","date_gmt":"2024-02-09T01:40:30","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=5498"},"modified":"2025-04-04T20:12:34","modified_gmt":"2025-04-04T09:12:34","slug":"marketing-jargon-buster-retargeting","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/marketing-jargon-buster-retargeting\/","title":{"rendered":"Marketing Jargon Buster: Retargeting."},"content":{"rendered":"<h2><strong>What does &#8216;Retargeting&#8217; mean?<\/strong><\/h2>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><span class=\"ILfuVd NA6bn\"><span class=\"hgKElc\">Retargeting (AKA remarketing) campaigns remind visitors to your website of your products and services after they leave your website without purchasing. <\/span><\/span><\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><span class=\"ILfuVd NA6bn\"><span class=\"hgKElc\">By tracking who&#8217;s visiting specific pages, you can retarget them with display ads showing your visitors relevant visual or text ads when they visit other websites or social media platforms.<\/span><\/span><br \/>\n<\/span><\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/remarketing-a-guide-to-capturing-customers-who-have-visited-your-website\/\">Remarketing: A guide to capturing customers who have visited your website.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Retargeting\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VyPLd_orDow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":22,"featured_media":5501,"parent":0,"menu_order":0,"template":"","class_list":["post-5498","hub","type-hub","status-publish","has-post-thumbnail","hentry","digital-display-digital-display","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Retargeting | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is &#039;retargeting? Find out what the term is used to describe, and how retargeting your website visitors can grow your business.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/marketing-jargon-buster-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Retargeting | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is &#039;retargeting? 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