{"id":5636,"date":"2021-09-15T10:16:12","date_gmt":"2021-09-15T00:16:12","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=5636"},"modified":"2025-04-04T20:14:18","modified_gmt":"2025-04-04T09:14:18","slug":"marketing-jargon-buster-white-hat-seo","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/marketing-jargon-buster-white-hat-seo\/","title":{"rendered":"Marketing Jargon Buster: White Hat SEO."},"content":{"rendered":"<h2><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><strong>What does &#8216;White Hat SEO&#8217; mean?<\/strong> <\/span><\/h2>\n<p>White hat SEO is the body of <span class=\"style-scope yt-formatted-string\" dir=\"auto\">Google-approved website optimisation strategies<\/span> designed to improve your business website&#8217;s position on a search engine results page (<a href=\"https:\/\/whatis.techtarget.com\/definition\/search-engine-results-page-SERP\">SERP<\/a>).<\/p>\n<p>White Hat SEO includes:<\/p>\n<ul class=\"default-list\">\n<li>Ensuring that your web page titles and URLs incorporate keywords relevant to your business.<\/li>\n<li>Including keywords in the headings and body copy on the page, while avoiding <a href=\"https:\/\/searchitchannel.techtarget.com\/definition\/keyword-stuffing\">keyword stuffing<\/a>.<\/li>\n<li>Adding links and buttons to related pages and products, so the user stays on your site.<\/li>\n<li>Featuring links to your business social media accounts.<\/li>\n<li>Posting quality video content.<\/li>\n<\/ul>\n<p class=\"hub-title headline-font\"><strong>Related: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/why-great-seo-is-so-much-more-than-just-keywords\/\">Why great SEO is so much more than just keywords.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - White Hat SEO\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RWH12UoRR_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":22,"featured_media":5638,"parent":0,"menu_order":0,"template":"","class_list":["post-5636","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-local-seo","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | White Hat SEO | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What does &#039;White Hat SEO&#039; mean? Our latest jargon buster fills you in on the meaning &amp; how it can help your business appear in more searches.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/marketing-jargon-buster-white-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | White Hat SEO | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What does &#039;White Hat SEO&#039; mean? 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