{"id":5706,"date":"2025-02-06T11:00:22","date_gmt":"2025-02-06T00:00:22","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=5706"},"modified":"2025-04-04T20:12:20","modified_gmt":"2025-04-04T09:12:20","slug":"marketing-jargon-buster-presence-management","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-presence-management\/","title":{"rendered":"Marketing Jargon Buster: Presence management"},"content":{"rendered":"<h2><strong>What is &#8216;presence management&#8217;?<\/strong><\/h2>\n<p>&#8216;Presence management&#8217; is the process of presenting your business and brand online, and drawing traffic to your website, through managing your online presence.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Online reviews<\/li>\n<li>Web design and development<\/li>\n<li>Blogging<\/li>\n<li>Search engine optimisation (SEO)<\/li>\n<li>Pay-per-click (PPC) marketing<\/li>\n<li>Reputation management<\/li>\n<li>Directory listings<\/li>\n<li>Social media<\/li>\n<li>Link sharing<\/li>\n<\/ul>\n<p>Ensuring that all these elements of your online presence are a consistent and an accurate representation of your brand improves your performance in search engine results pages (SERPs), helping to grow your business.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/these-stats-will-convince-you-local-seo-is-worth-the-time-and-investment\/\">Why local SEO is worth the time and investment.<\/a><\/strong><\/p>\n<p>https:\/\/youtube.com\/watch?v=o5aNKKW9Wdg%3Fsi%3Dv3fMMtUQjFaTFuLy<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/google-ai-overview-optimising-for-search-in-australia\/\">Google AI Overview: Optimising for search in Australia in 2025.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":5707,"parent":0,"menu_order":0,"template":"","class_list":["post-5706","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster: Presence management - Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is &#039;presence management&#039;? Our latest Jargon Buster fills you in on what presence management means &amp; why it&#039;s so important for your business.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-presence-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster: Presence management - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is &#039;presence management&#039;? 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