{"id":5769,"date":"2021-11-22T10:37:49","date_gmt":"2021-11-21T23:37:49","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=5769"},"modified":"2025-04-15T15:59:20","modified_gmt":"2025-04-15T05:59:20","slug":"marketing-jargon-buster-local-seo","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-local-seo\/","title":{"rendered":"Marketing Jargon Buster: Local SEO."},"content":{"rendered":"<h2><strong>What is &#8216;local SEO&#8217;?<\/strong><\/h2>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">SEO is short for Search Engine Optimisation. <\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Local SEO is when you optimise your website to appear in location-specific Google search queries. This includes featuring keywords on your website that connect with local business searches, such as &#8216;Hairdressers in Fitzroy&#8217; or Hairdressers near me&#8217;. <\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">It also means keeping your location details complete and up to date on your business directory listings and your Google My Business page, because Google also uses this information to power location specific searches.<\/span><\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/ebook-the-smbs-guide-to-local-seo\/\">eBook: The SMB\u2019s guide to local SEO.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Local SEO\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1f-ZimtJ49g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>RELATED:\u00a0<a href=\"https:\/\/www.yellow.com.au\/business-hub\/9-basic-seo-tips-to-help-boost-your-google-rank\/\">9 basic SEO tips to help boost your Google rank.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":5772,"parent":0,"menu_order":0,"template":"","class_list":["post-5769","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-local-seo","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Local SEO | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is &#039;local SEO&#039;? Watch our latest jargon buster to find out what local SEO is, and how important it is for your business.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Local SEO | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is &#039;local SEO&#039;? 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