{"id":581,"date":"2022-02-22T12:47:02","date_gmt":"2022-02-22T01:47:02","guid":{"rendered":"https:\/\/yellow.sensis.wpengine.com\/?post_type=hub&p=581"},"modified":"2025-04-04T20:13:34","modified_gmt":"2025-04-04T09:13:34","slug":"seo-boosting-backlinks-the-what-the-why-and-how-to-get-them-for-free","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/seo-boosting-backlinks-the-what-the-why-and-how-to-get-them-for-free\/","title":{"rendered":"SEO boosting backlinks – the what, the why, and how to get them for free."},"content":{"rendered":"

When people think about search engine optimisation (SEO)<\/a>, many seem to think it\u2019s all about stuffing keywords all over the shop. Where a few carefully placed keywords can make a world of difference in your SEO optimisation strategy, there\u2019s a lot more to it than that.<\/p>\n

SEO link building is fast becoming a favourite strategy of digital marketers who know the value of this slightly more difficult \u2013 but highly worthwhile \u2013 endeavour.<\/p>\n

What is link building? <\/b><\/h2>\n

Don\u2019t overthink this one \u2013 link building is simply any activity you undertake to encourage other websites to link back to your site. Naturally, these links are known as backlinks.<\/p>\n

And if backlinks weighed anything, they\u2019d be worth their weight in gold.<\/p>\n

The reason why link building strategies are so important is that search engines (AKA Google) use these links to help determine how useful your page is. For example, if Forbes <\/i>were to put a link in one of their articles to your page, Google would essentially see that your page is useful and informative.<\/p>\n

A backlink for SEO can also come in the form of links from directories and social media platforms like Google, Yellow Pages Online and Facebook, or credits in the \u2018about the author\u2019 section if you\u2019re contributing to a website.<\/p>\n

Not all backlinks are created equal, however. The difference between Forbes<\/i> linking to your site and a tiny unheard of blog that no one reads linking to your site is massive. When you\u2019re looking for potential candidates to talk to about links, try to find those that are not only relevant to your brand in some way, but also have a reasonable level of social following and a solid domain authority as well.<\/p>\n

RELATED:\u00a011 free SEO tools to simplify your marketing strategy.<\/a><\/strong><\/p>\n

\"SEO<\/p>\n

Why is backlinking so important for SEO?<\/strong><\/h2>\n

1. It boosts your website\u2019s authority.<\/strong><\/h3>\n

Google\u2019s search algorithm is designed to help connect searchers with the most relevant and useful information out there. One of the ways it judges websites is using backlinks. When a website has more links directing back to it on a certain subject, Google starts to see it as a trusted resource \u2014 and displays it more highly in relevant searches as a result.<\/p>\n

Simply put, backlinking helps boost your website\u2019s authority in Google\u2019s eyes. This in turn pushes your site up in the search engine rankings, and ultimately gets your business in front of more people who are looking for your product or service.<\/p>\n

2. It speeds up indexing time.<\/h3>\n

Stay with us here! Search engine indexing might sound like a mouthful, but it basically refers to how Google sorts all of the information out there on the web.<\/p>\n

Google uses bots to crawl websites for information and stores this away in their index. When someone types in a search \u2014 say, for \u2018martial arts in Sydney\u2019 \u2014 Google trawls through their index to quickly match that search with the most relevant pages to answer their question.<\/p>\n

But with so much information online, it can take days before Google gets to crawl your website. Even if you post a new blog or make website updates, it won\u2019t show up on Google until the search engine indexes it.<\/p>\n

The good news is that when your site has more backlinks, Google sees it as more authoritative and prioritises your website, indexing the new content as quickly as possible. Ultimately, this means searchers come across your content faster than they normally would and you get more visitors to your site.<\/p>\n

3. It increases brand awareness and visitors to your site.<\/b><\/h3>\n

Beyond SEO, backlinking is also a valuable way to get more visitors to your site. The more high-quality websites that link back to your business, the higher the chances are that people will see the link, click on it and end up visiting your site. Then it\u2019s all up to your website design (and your stellar product or service) to work its magic.<\/p>\n

How to get more backlinks.<\/strong><\/h2>\n

By now, the point has probably hit home: backlinking matters. But how do you get more backlinks to your website for free?<\/p>\n

These tips will help you build more links back to your website:<\/p>\n