{"id":5831,"date":"2023-06-30T11:15:11","date_gmt":"2023-06-30T01:15:11","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=5831"},"modified":"2025-04-04T20:11:04","modified_gmt":"2025-04-04T09:11:04","slug":"marketing-jargon-buster-click-through","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/marketing-jargon-buster-click-through\/","title":{"rendered":"Marketing Jargon Buster: Click-through."},"content":{"rendered":"<h2><strong>What&#8217;s a &#8216;Click-through&#8217;?<br \/>\n<\/strong><\/h2>\n<p>A &#8216;click-through&#8217; is the act of clicking on an online ad, online business listing or social media ad through to the advertiser&#8217;s website.<\/p>\n<p>The higher your &#8216;click-through rate&#8217; (CTR), the better your ad, listing or social media is performing. Click-through rates are used to measure the success of your online advertising and optimise your ads for improved performance.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/email-marketing-tips-to-improve-your-open-and-click-through-rates\/\">Email marketing tips to improve your open and click-through rates.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Click Through\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iX08c8fRW3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/ebook-digital-display-advertising-for-small-businesses\/\">eBook: Digital display advertising for small businesses.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":5832,"parent":0,"menu_order":0,"template":"","class_list":["post-5831","hub","type-hub","status-publish","has-post-thumbnail","hentry","lead-generation-lead-generation","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Click Through | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What&#039;s a&#039; click through&#039;? Our latest Jargon Buster fills you in and talks about why click throughs are important for your business online.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/marketing-jargon-buster-click-through\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Click Through | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What&#039;s a&#039; click through&#039;? 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