{"id":5942,"date":"2022-02-08T14:55:48","date_gmt":"2022-02-08T03:55:48","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=5942"},"modified":"2025-04-04T20:25:06","modified_gmt":"2025-04-04T09:25:06","slug":"marketing-jargon-buster-evergreen-content","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/marketing-jargon-buster-evergreen-content\/","title":{"rendered":"Marketing Jargon Buster: Evergreen content."},"content":{"rendered":"<h2><strong>What&#8217; is &#8216;Evergreen content&#8217;?<\/strong><\/h2>\n<p>Evergreen content is content on your website that stays \u2018fresh\u2019 and relevant for a long time, sometimes indefinitely.<\/p>\n<p>Evergreen content can be a blog post, news article, video or case study that is not date specific or seasonal, but rather continues to be useful and informative to your audience long past its publication date.<\/p>\n<p>For evergreen content to perform well, it needs to be well-written, informative and optimised for search engines with relevant keywords and key phrases. Success with this type of content can mean steadily increasing traffic to your website over time.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/how-to-identify-and-refresh-under-performing-content\/\">How to identify and refresh under-performing content.<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Evergreen Content\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/g2ULitxNttg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"hub-title headline-font\"><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/the-fundamentals-of-content-3-things-to-get-right\/\">The fundamentals of content: 3 things to get right.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":5945,"parent":0,"menu_order":0,"template":"","class_list":["post-5942","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-content","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Evergreen content | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is &#039;evergreen content&#039;? Watch our latest Jargon Buster to find out what it is, and how important it is in growing your website traffic.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/marketing-jargon-buster-evergreen-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Evergreen content | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is &#039;evergreen content&#039;? 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