{"id":6182,"date":"2024-11-11T11:18:33","date_gmt":"2024-11-11T00:18:33","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6182"},"modified":"2025-04-04T20:11:45","modified_gmt":"2025-04-04T09:11:45","slug":"marketing-jargon-buster-inbound-marketing","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-inbound-marketing\/","title":{"rendered":"Marketing Jargon Buster: Inbound Marketing"},"content":{"rendered":"<h2><strong>What is &#8216;Inbound marketing&#8217;?<\/strong><\/h2>\n<p>Inbound marketing is a marketing strategy that utilises creative and useful content through a variety of mediums and platforms to attract and retain customers.<\/p>\n<p>Kinds of inbound marketing include:<\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>eBooks &amp; white papers<\/li>\n<li>Infographics<\/li>\n<li>Videos<\/li>\n<li>Webinars<\/li>\n<li>News articles<\/li>\n<li>Social media<\/li>\n<li>eDM campaigns<\/li>\n<\/ul>\n<p>By targeting your audience with information that is relevant to their buying journey, inbound marketing can be used to turn a lead into a prospect, then into a customer and, after that, into a life-long champion for your brand.<\/p>\n<p class=\"hub-title headline-font\"><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/what-is-edm-marketing-and-how-does-it-work-for-small-businesses\/\">What is eDM marketing and how does it work for small businesses?<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Inbound Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/i8VkKViQQaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/creating-edms-that-generate-leads-for-your-business\/\">Creating eDMs that generate leads for your business.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":6183,"parent":0,"menu_order":0,"template":"","class_list":["post-6182","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster: Inbound marketing - Yellow Pages<\/title>\n<meta name=\"description\" content=\"Our latest Jargon Buster fills you in on the meaning of &#039;inbound marketing&#039; and how important it is in attracting customers and keeping them.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster: Inbound marketing - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Our latest Jargon Buster fills you in on the meaning of &#039;inbound marketing&#039; 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