{"id":6248,"date":"2022-07-07T15:52:18","date_gmt":"2022-07-07T05:52:18","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6248"},"modified":"2025-04-04T20:12:27","modified_gmt":"2025-04-04T09:12:27","slug":"marketing-jargon-buster-rich-text","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-rich-text\/","title":{"rendered":"Marketing Jargon Buster: Rich media"},"content":{"rendered":"<h2><strong>What is &#8216;Rich media&#8217;?<\/strong><\/h2>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Rich media is digital advertising or content on your website that includes advanced features like video, audio, dropdown menu items, infographics and pop up boxes to encourage the viewer to engage and interact with the content.<\/span><\/p>\n<p>The key advantages of rich media include:<\/p>\n<ul>\n<li>A more engaging user experience leading to higher interaction 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