{"id":6278,"date":"2024-08-19T11:24:41","date_gmt":"2024-08-19T01:24:41","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&p=6278"},"modified":"2025-04-04T19:17:25","modified_gmt":"2025-04-04T08:17:25","slug":"ebook-the-small-business-guide-to-investing-in-good-sem","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/ebooks-free-resources\/ebook-the-small-business-guide-to-investing-in-good-sem\/","title":{"rendered":"eBook: The small business guide to investing in good SEM."},"content":{"rendered":"

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Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can help to increase a brand\u2019s website traffic, brand awareness and conversions.<\/p>\n

Ultimately, it has been estimated<\/a> that for every $1 businesses spend on SEM, they will see $2 in return on average. Those kinds of returns can be challenging for small businesses in particular, making SEM a highly valuable digital marketing tool.<\/p>\n

RELATED: How to measure returns on your small business digital marketing investment (ROI)<\/a><\/span><\/b>.<\/span><\/p>\n

SEM involves using paid advertising to get your website shown in search results. When a potential customer uses a search engine to find a product or service, SEM enables your business to appear as a top result.<\/p>\n

The good news is that business owners don\u2019t need a degree in marketing to create an SEM campaign, or to improve their existing one.<\/p>\n

In this eBook, you\u2019ll learn how SEM works and how it can benefit your small business. We then provide you with all the tips and tricks to setting up your campaign to ensure you get the best return on your investment.<\/p>\n

This includes beginning with your goals, keywords and target audience. Without having a good understanding and plan for these three areas, your search engine marketing efforts will be limited. We explain why in the eBook.<\/p>\n

We also cover:<\/p>\n