{"id":6428,"date":"2022-09-02T14:35:31","date_gmt":"2022-09-02T04:35:31","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6428"},"modified":"2025-04-04T19:23:53","modified_gmt":"2025-04-04T08:23:53","slug":"ebook-a-small-business-guide-to-technical-seo","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/ebook-a-small-business-guide-to-technical-seo\/","title":{"rendered":"eBook: A small business guide to technical SEO."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2022\/09\/eBook_A-small-business-guide-to-technical-SEO.png\" alt=\"\" width=\"304\" height=\"378\" class=\"alignnone size-full wp-image-6429\" \/><\/p>\n<p>If you\u2019ve dipped your toes into the waters of digital marketing, you\u2019ve more than likely seen the term \u2018SEO\u2019 floating around.<\/p>\n<p>But did you know that there are two different types of SEO: on-site SEO and technical SEO?<\/p>\n<p>While on-site SEO involves <a href=\"https:\/\/www.yellow.com.au\/business-hub\/your-seo-content-checklist-where-and-how-to-optimise-your-content\/\">optimising the content on your webpages<\/a>, technical SEO is related to the behind-the-scenes structure of your website \u2013 and they go hand-in-hand to make it easier for Google\u2019s search bots, and humans, to find you online.<\/p>\n<p>As the name suggests, technical SEO requires a little more technical know-how than on-site SEO as it generally involves activities in the back-end code of your website.<\/p>\n<p>That said, it\u2019s useful to understand the basics, because there are tweaks and improvements you can make yourself if you\u2019re comfortable managing your own website.<\/p>\n<p>If this is something you\u2019d prefer to <a href=\"https:\/\/www.yellow.com.au\/product\/yellow-seo\/\">leave to the experts<\/a>, understanding these basics will help you to know what red flags to look out for and what questions to ask when it comes to building and maintaining an SEO-friendly website.<\/p>\n<p>In this free technical SEO guide, you\u2019ll learn:<\/p>\n<ul>\n<li>What is technical SEO?<\/li>\n<li>Why is technical SEO important?<\/li>\n<li>Site structure and navigation.<\/li>\n<li>Crawling and indexing.<\/li>\n<li>Page speed.<\/li>\n<li>Tips and best practices to help you get started.<\/li>\n<\/ul>\n<p>This is an <b>essential resource for any small business owner<\/b> wanting to grow their SEO knowledge base.<\/p>\n<p>Click the download button below to get your FREE copy.<\/p>\n<a class=\"btn btn-primary\" href=\"https:\/\/www.yellow.com.au\/download\/6425\/\" rel=\"nofollow\" data-gated=\"1\" >\n            Download eBook    <\/a>\n","protected":false},"author":22,"featured_media":6429,"parent":0,"menu_order":0,"template":"","class_list":["post-6428","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-local-seo","resources-ebooks-free-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - 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