{"id":6437,"date":"2022-09-05T12:25:52","date_gmt":"2022-09-05T02:25:52","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6437"},"modified":"2025-04-04T21:30:38","modified_gmt":"2025-04-04T10:30:38","slug":"marketing-jargon-buster-google-algorithm","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-google-algorithm\/","title":{"rendered":"Marketing Jargon Buster: Google Algorithm"},"content":{"rendered":"<h1><span class=\"style-scope yt-formatted-string\" dir=\"auto\">What is &#8216;Google Algorithm&#8217;? <\/span><\/h1>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">In digital marketing this is generally defined as a set of rules Google uses to instantly deliver the best possible results for a search query. <\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">These rules help to sort through hundreds of billions of web pages in Google&#8217;s search index in order to find the most relevant and useful organic search results, taking into account the relevance, quality and usability of each web page.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Google Algorithm\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hA4JTEPQoyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.yellow.com.au\/business-hub\/getting-to-page-one-does-the-first-page-of-google-really-matter\/\"><strong>RELATED: Does getting on the first page of Google really matter?<\/strong><\/a><\/p>\n","protected":false},"author":22,"featured_media":6440,"parent":0,"menu_order":0,"template":"","class_list":["post-6437","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster | Google Algorithm | Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is the &#039;Google Algorithm&#039;? Our latest Jargon Buster gives you the lowdown on what it is &amp; how it effects your online business activities.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-google-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster | Google Algorithm | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is the &#039;Google Algorithm&#039;? 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