{"id":6490,"date":"2022-10-05T12:29:45","date_gmt":"2022-10-05T01:29:45","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&p=6490"},"modified":"2025-04-04T20:40:04","modified_gmt":"2025-04-04T09:40:04","slug":"why-smbs-need-to-invest-in-location-based-content","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/why-smbs-need-to-invest-in-location-based-content\/","title":{"rendered":"Why SMBs need to invest in local SEO content."},"content":{"rendered":"

Unless you run an eCommerce venture or operate solely online, chances are your small business has a target market in a specific geographical area. Whether you\u2019re a mechanic or an accountant, the people living in the area where your business is based are a key audience of yours, and local SEO content is a way to target them specifically.<\/p>\n

Done right, local SEO content can put you in front of anyone in your area searching online for products or services related to your business and help grow your brand\u2019s visibility.<\/p>\n

Here\u2019s how local SEO content works and why you should consider investing in it.<\/p>\n

What is local SEO content?<\/b><\/h2>\n

You\u2019re probably aware of content marketing<\/a>, which involves creating, publishing and distributing a variety of content tailored to your target audience. Local SEO content is a specific type of content marketing that focuses on creating content for people in your area.<\/p>\n

Rather than trying to pitch a product or service to potential customers, local SEO content is about tapping into the phrases and questions that your local audience is searching for, to help them find you and establish trust and credibility for your brand.<\/p>\n

RELATED: eBook: Stand out from the crowd with location marketing.<\/a><\/strong><\/p>\n

Types of local SEO content.<\/b><\/h2>\n

Some of the main types of local SEO content include:<\/p>\n