{"id":6522,"date":"2022-10-13T14:41:25","date_gmt":"2022-10-13T03:41:25","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&p=6522"},"modified":"2025-04-11T15:47:32","modified_gmt":"2025-04-11T05:47:32","slug":"what-is-your-money-or-your-life-and-why-does-it-matter-to-small-businesses","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/what-is-your-money-or-your-life-and-why-does-it-matter-to-small-businesses\/","title":{"rendered":"What is ‘Your Money or Your Life’ and why does it matter to small businesses?"},"content":{"rendered":"

When it comes to Search Engine Optimisation (SEO), Google has many factors it looks at to determine how web pages should rank in search engine results.<\/p>\n

For web pages to rank well, they should present information that\u2019s accurate and truthful. This is especially true for websites that Google deems to have a direct impact on people\u2019s lives and wallets. Web pages that fall into that category are what\u2019s known as Your Money or Your Life (YMYL).<\/p>\n

Here\u2019s a closer look at Your Money or Your Life: what it is, who it applies to and how it can impact your business.<\/p>\n

What is Your Money or Your Life (YMYL)?<\/b><\/h2>\n

Before we cover Your Money or Your Life (YMYL) in detail, it\u2019s best to first get a bit of background on Google\u2019s algorithm and how it evaluates the quality of a web page:<\/p>\n

Expertise, Authoritativeness and Trustworthiness (E-A-T) is the part of Google\u2019s algorithm that determines whether the content of a web page is informative and valuable to the reader. While the exact formula Google uses to figure this out hasn\u2019t been shared, some of the potential factors include:<\/p>\n