{"id":6619,"date":"2023-01-10T12:08:51","date_gmt":"2023-01-10T01:08:51","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6619"},"modified":"2025-04-11T15:44:00","modified_gmt":"2025-04-11T05:44:00","slug":"what-is-social-checkup-and-how-can-it-help-your-business","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/what-is-social-checkup-and-how-can-it-help-your-business\/","title":{"rendered":"What is Social Checkup and how can it help your business?"},"content":{"rendered":"<p>If you\u2019re a business owner, it\u2019s likely that you understand the importance of social media marketing in today\u2019s digital world.<\/p>\n<p>And rightly so, with 4.6 billion people now using social media around the world (almost twice as many as five years ago)1, social media is exactly where you want to be focusing your efforts in order to expand your reach and deliver leads.<\/p>\n<p>What\u2019s interesting is that this number isn\u2019t just made up of big businesses and their respective customers. In fact, <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noopener\">71% of small-to-mid-sized businesses now use social media to market themselves, and 52% post once a day.<\/a><\/p>\n<p>If you\u2019re looking to elevate your business\u2019 social media approach, a good place to start is performing a social media audit to evaluate the current position of your online profile.<\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/www.yellow.com.au\/social-checkup\/\">Take the Social Checkup today<\/a><\/p>\n<h2><strong>What is a social media audit, anyway?<\/strong><\/h2>\n<p>A social media audit is a simple exercise to review your business\u2019 current social presence and evaluate the opportunities for growth.<\/p>\n<p>Try not to let the word &#8216;audit&#8217; intimidate you. A social media audit can actually be a quick and simple task to help you in elevating your social footprint.<\/p>\n<p>With our <a href=\"https:\/\/www.yellow.com.au\/social-checkup\/\">free Social Checkup tool<\/a>, business owners can assess the performance of their social media efforts and learn how to improve across key areas of engagement.<\/p>\n<h2><strong>What does the Social Checkup tool review?<\/strong><\/h2>\n<p>Our Social Checkup analyses your social media presence across a range of platforms and gives a rating based on how you\u2019re performing, including:<\/p>\n<ul>\n<li><b>Facebook<\/b> \u2013 Is your business on Facebook? Having a social footprint on this platform will allow you to engage with your customers online, giving you the ability to advertise, run promotions and generate reviews.<\/li>\n<li><b>Facebook ads<\/b> \u2013 Are you reaching your market? Facebook ads let you target the exact demographic looking for your products or services, generating engagement and leads.<\/li>\n<li><b>Instagram<\/b> \u2013 Is your business on Instagram? Instagram is the perfect platform for promoting your business with great visuals and an engaged audience.<\/li>\n<li><b>Other platforms<\/b> \u2013 Where else does your business appear and how is it performing? This may include presence on LinkedIn, Google Business Profile, and <a href=\"https:\/\/www.yellow.com.au\/business-hub\/how-to-get-more-online-reviews-for-your-business\/\">customer reviews<\/a> on Google, Yelp and Helpsquare.<\/li>\n<\/ul>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/boosted-posts-vs-sponsored-ads-whats-the-difference\/\">Learn more about advertising on Facebook.<\/a><\/strong><\/p>\n<h2><strong>How to read your results.<\/strong><\/h2>\n<p>Once the tool has completed analysing your business\u2019 social footprint, you will receive a high-level, combined score out of 100.<\/p>\n<p>Your current performance on the platforms mentioned above will be individually graded and display a coloured rating in line with the key below, to identify the areas that need a bit of love versus the areas that are currently excelling.<\/p>\n<ul>\n<li><b>Green<\/b> &#8211; Good<\/li>\n<li><b>Orange<\/b> &#8211; Room for improvement<\/li>\n<li><b>Red<\/b> &#8211; Poor or not found<\/li>\n<\/ul>\n<p>The Social Checkup is a great place to start when it comes to identifying the gaps in your social media strategy. Combined with your score, this handy tool will spit out tips and tricks to elevate your current position, expand your reach and generate more leads.<\/p>\n<p>Ready to get started?<\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/www.yellow.com.au\/social-checkup\/\">Take the Social Checkup today<\/a><\/p>\n","protected":false},"author":22,"featured_media":6620,"parent":0,"menu_order":0,"template":"","class_list":["post-6619","hub","type-hub","status-publish","has-post-thumbnail","hentry","social-media-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Social Checkup and how can it help your business? | Yellow Pages<\/title>\n<meta name=\"description\" content=\"Yellow Pages\u2019 free Social Checkup is a handy tool any business owner can use to assess their social media and get tips to boost their profile. Read on.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/what-is-social-checkup-and-how-can-it-help-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Checkup and how can it help your business? | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Yellow Pages\u2019 free Social Checkup is a handy tool any business owner can use to assess their social media and get tips to boost their profile. 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