{"id":6629,"date":"2024-08-16T14:26:53","date_gmt":"2024-08-16T04:26:53","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6629"},"modified":"2025-04-11T16:50:08","modified_gmt":"2025-04-11T06:50:08","slug":"marketing-jargon-buster-sem","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-sem\/","title":{"rendered":"Marketing Jargon Buster: What is SEM?"},"content":{"rendered":"<h2><strong>What is &#8216;SEM&#8217;?<br \/>\n<\/strong><\/h2>\n<p>SEM, or Search Engine Marketing, refers to a set of digital marketing tools, techniques and strategies used to boost your business&#8217;s online presence, driving leads, sales and brand awareness.<\/p>\n<p>The most common form of SEM involves you paying to own the keywords that customers use when searching online for a business like yours. By owning these keywords, your business will appear at the top of the search engine results page (SERP) when those keywords are used in a search.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/understanding-sem-and-how-it-can-grow-your-business\/\"><span style=\"text-decoration: underline;\">Understanding SEM and how it can grow your business.<\/span><\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - SEM\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mQg0MlInJNk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":22,"featured_media":6631,"parent":0,"menu_order":0,"template":"","class_list":["post-6629","hub","type-hub","status-publish","has-post-thumbnail","hentry","sem-sem","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster: What is SEM? - Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is &#039;SEM&#039;? Our latest Jargon Buster reveals its meaning and why it&#039;s so important to your digital marketing strategy.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster: What is SEM? - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is &#039;SEM&#039;? 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