Short-form video has continued its explosive growth, and it’s easy to see why \u2013 it offers bite-sized bursts of information that can be consumed during convenient times, like lunch breaks or commutes.<\/p>\n
Platforms like TikTok, Instagram Reels and YouTube Shorts have significantly contributed to the popularity of short-form videos by delivering concise messaging that captures viewer attention quickly.<\/p>\n
Notably, consumers are more likely<\/a><\/span> to watch short-form video until the end, which is part of what makes them such a powerful marketing format for businesses.<\/p>\n As a result, 26% of marketers<\/a><\/span> plan to increase their investment in short-form video as part of their 2024 marketing strategy <\/span><\/a>which is the highest by far of any format.<\/span><\/p>\n Are you looking to improve your current video strategy? Or simply wanting to try out short-form video for the first time? Whatever your goals are, this guide will give you all the information you need to produce high-quality short-form videos that drive reach, engagement and leads for your business. Incorporating a short form video strategy is crucial to maximising engagement and staying ahead of video trends.<\/p>\n RELATED<\/strong>: <\/b>The video marketing age: a guide for small businesses<\/b><\/a><\/p>\n Short-form videos are defined as video content lasting between 5 to 90 seconds, In general, anything longer than this is considered to be long-form video.<\/p>\n The content itself can include anything from GIFs or simple animation to a full production video cut back into shorter snippets.<\/p>\n Video distribution platforms that support short-form content have grown over the years. The original leaders in this format were Vine in 2013, with the trend later picked up by TikTok in 2017 and, more recently, by Instagram as Reels, YouTube as Shorts and Snapchat as Spotlight.<\/p>\n These platforms offer various short-form video features, such as TikTok’s easy-to-use editing tools, Instagram Reels’ integration with Stories, and YouTube Shorts’ accessibility from the main YouTube app, making it easier for users to create and engage with short videos.<\/p>\n Each platform has its own definition of \u2018short-form\u2019 video. These include:<\/p>\n So, why are marketers going crazy for short-form video? The answer is, it produces higher engagement and increased leads.<\/p>\n RELATED: Content ideas for every industry.<\/a><\/strong><\/p>\n Getting started can be the hardest part of content creation. Brands can create videos to engage audiences through short-form content, making the process more effective. Follow these five top steps to streamline the process and achieve better results.<\/p>\n Incorporating video marketing strategies is crucial to enhance the effectiveness of your video content.<\/p>\n Keep an eye on the types of videos that perform well on social media to leverage short form video trends and maximise engagement. Staying updated with the latest trends is crucial for marketers to incorporate trending elements into their content.<\/p>\n Understanding the top video marketing trends<\/span><\/a> for 2024 is essential for adapting your strategy to meet expert expectations and achieve greater reach and success.<\/p>\n Here are the best ways to identify trends for your video content strategy:<\/p>\n With many users now preferring to watch videos without sound, it’s crucial to create content that caters to this preference.<\/p>\n Here are a few ways to do this:<\/p>\n Most social media platforms<\/span><\/a> offer built-in tools to add closed captions. Here’s how to do it:<\/p>\n If you receive frequent questions on a specific product or service, use this to inform your script or video concept. For instance:<\/p>\n Businesses are increasingly turning to FAQ-driven content in their short-form videos to directly address customer inquiries and enhance engagement<\/p>\n Need some more inspiration on how to create audience focused short-form video content? Read our guide on content ideas for every industry<\/a>.<\/span><\/p>\n High-quality video is more enjoyable and engaging than wobbly, pixelated content. Here\u2019s what to consider during production:<\/p>\n Social media apps offer free in-app editing capabilities, which can help to make video content marketing accessible to everyone. In-app editing offers the use of app-specific fonts, as well as a first-hand view of what the finished product will look like (this can sometimes change when uploaded from a third-party app).<\/p>\n If you prefer to edit on your computer, Mac users can use iMovie<\/a> and PC users can use Windows Movie Maker<\/a>. Alternatively, if you would like to edit on your phone but would like an editing tool that is not operating system-specific, you may like to try InShot<\/a>.<\/p>\n Here are some key editing tips:<\/p>\n Now you\u2019ve got everything you need to create a short-form video for your business\u2019 social media platform, it\u2019s time to think about the ways in which you will promote your content.<\/p>\n Need help getting started? Yellow Pages\u2019 team of experts can help drive your social media marketing<\/a><\/span> to new heights through targeting customers based on details like location, interests and behaviours. Get in touch today<\/a><\/span>.<\/strong><\/p>\n","protected":false},"author":22,"featured_media":7536,"parent":0,"menu_order":0,"template":"","class_list":["post-6675","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-content"],"yoast_head":"\nWhat is a short-form video?<\/strong><\/h2>\n
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How to create a successful short-form video.<\/strong><\/h2>\n
1. Stay up to date with short-form trends.<\/strong><\/h3>\n
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2. Cater to sound-off users.<\/strong><\/h3>\n
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3. Focus on audience versus product.<\/strong><\/h3>\n
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4. Ensure high quality.<\/strong><\/h3>\n
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5. Edit content well.<\/strong><\/h3>\n
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Wrapping up.<\/strong><\/h2>\n