{"id":6756,"date":"2023-03-07T14:22:52","date_gmt":"2023-03-07T03:22:52","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6756"},"modified":"2025-04-04T19:29:19","modified_gmt":"2025-04-04T08:29:19","slug":"ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/","title":{"rendered":"eBook: A step-by-step guide to social ad specs for small business."},"content":{"rendered":"<a \n    class=\"download-button\" \n    title=\"\" href=\"https:\/\/www.yellow.com.au\/download\/6758\/\" \n    rel=\"nofollow\"\n    >\n            <img decoding=\"async\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/03\/eBook_A-step-by-step-guide-to-social-ad-specs-for-small-business.png\" width=\"196px\" height=\"247px\" \/>\n    <\/a>\n\n<p>Has social advertising slipped to the bottom of your to-do list?<\/p>\n<p>As a small business owner, you may find it hard to get your head around social, even if you know it\u2019s a smart idea. Different platforms, various ad formats, complicated rules and guidelines \u2013 there\u2019s a lot to learn, and it can fall into the too-hard basket if you lack the time or have other things on your mind.<\/p>\n<p>But it\u2019s worth making the effort. More than <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,within%20the%20last%2012%20months\">half the world\u2019s population <\/a>uses some form of social media, making it an unrivalled opportunity to reach your target audience. For smaller businesses with limited ad budgets, it\u2019s also a way to hone in on that audience and maximise the value of your spend.<\/p>\n<h2><strong>Make social simple.\u00a0 <\/strong><\/h2>\n<p>In this guide, you\u2019ll find the tips, pointers and ad specs you need for the \u2018big 4\u2019 platforms \u2013 Facebook, Instagram, LinkedIn and TikTok:<\/p>\n<ul>\n<li>Best practice guidelines for social advertising<\/li>\n<li>Audience insights and statistics for each platform<\/li>\n<li>Explanations of the different ad formats for each platform<\/li>\n<li>Recommended design, text and technical specs for the most common ad formats<\/li>\n<\/ul>\n<p>The eBook will walk you through the basics to give you the confidence to tackle social ads. Before you know it, you\u2019ll be creating your own <a href=\"https:\/\/www.yellow.com.au\/business-hub\/7-clever-social-media-campaigns-that-are-super-easy-to-set-up\/\">simple, successful social campaigns<\/a>.<\/p>\n<p><a href=\"https:\/\/www.yellow.com.au\/product\/yellow-social-ads\/\">And if you\u2019re looking for more hands-on support, talk to the experts at Yellow Pages about setting up a social ads campaign for your business. Find out more here.<\/a><\/p>\n<p>Ready to start your social journey? Download your FREE eBook today.<\/p>\n<a class=\"btn btn-primary\" href=\"https:\/\/www.yellow.com.au\/download\/6758\/\" rel=\"nofollow\"  >\n            Download eBook    <\/a>\n","protected":false},"author":22,"featured_media":6761,"parent":0,"menu_order":0,"template":"","class_list":["post-6756","hub","type-hub","status-publish","has-post-thumbnail","hentry","social-media-social-media","resources-ebooks-free-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A step-by-step guide to social ad specs for small business | Yellow Pages<\/title>\n<meta name=\"description\" content=\"Want to advertise on social but not sure how? Our free eBook introduces you to the world of social ads, including specs, formats &amp; the basics of best practice.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A step-by-step guide to social ad specs for small business | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Want to advertise on social but not sure how? Our free eBook introduces you to the world of social ads, including specs, formats &amp; the basics of best practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/03\/eBook_A-step-by-step-guide-to-social-ad-specs-for-small-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"459\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/03\/eBook_A-step-by-step-guide-to-social-ad-specs-for-small-business.png\",\"width\":459,\"height\":561},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/\",\"name\":\"A step-by-step guide to social ad specs for small business | Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-step-by-step-guide-to-social-ad-specs-for-small-business\/#primaryimage\"},\"datePublished\":\"2023-03-07T03:22:52+00:00\",\"dateModified\":\"2025-04-04T08:29:19+00:00\",\"description\":\"Want to advertise on social but not sure how? 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