{"id":6837,"date":"2025-06-03T12:00:57","date_gmt":"2025-06-03T02:00:57","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6837"},"modified":"2025-06-03T12:27:10","modified_gmt":"2025-06-03T02:27:10","slug":"how-to-manage-online-reviews-for-lead-generation","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/","title":{"rendered":"[Review management] How to use online reviews for lead generation and SEO."},"content":{"rendered":"<p>These days, very few consumers buy a product or service without checking online reviews. One survey, for example, found that <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\" target=\"_blank\" rel=\"no follow noopener\">99.9%<\/a><\/span> of consumers read reviews at least some of the time.<\/p>\n<p>Reviews are a valuable source of objective \u2013 or seemingly objective \u2013 information about your business, helping customers work out whether your service is reliable and your product is worth the price.<\/p>\n<p>But reviews don\u2019t just build trust\u2014they can help your business get found online too. In fact, they\u2019re one of the most influential factors in local search rankings.<\/p>\n<h2><strong>Top review sites.<\/strong><\/h2>\n<ul>\n<li><b>Google Business Profile<\/b><b><br \/>\n<\/b>Reviews appear when people search for your business on Google or Maps. They\u2019re crucial for SEO and first impressions.<b> Note: <\/b>Reviews appear on both <b>Google Search<\/b> and <b>Google Maps<\/b>, making it one of the most visible places customers check before visiting or contacting you.<\/li>\n<li><b>Facebook<\/b><b><br \/>\n<\/b>Reviews live on your business page under the \u2018Reviews\u2019 tab and are tied to personal profiles, so they carry social credibility.<\/li>\n<li><b>Yelp<\/b><b><br \/>\n<\/b>Popular in hospitality and service industries, Yelp now features everything from restaurants to local trades and health services.<\/li>\n<li><b>Yellow Pages<\/b><b><br \/>\n<\/b>A trusted Australian and NZ platform for finding and reviewing local businesses \u2014 especially for service-based industries.<\/li>\n<li><b>Trustpilot<\/b><b><br \/>\n<\/b>A global platform known for eCommerce, tech and B2B business reviews. Includes verified review options for added credibility.<\/li>\n<li><b>OpenTable<\/b><b><br \/>\n<\/b>Designed for restaurants, it allows diners to leave reviews after booking and dining. Over a million reviews monthly.<\/li>\n<li><b>ProductReview.com.au<\/b><b><br \/>\n<\/b>Australia\u2019s largest consumer opinion site, covering everything from appliances to services \u2014 great for product-based SMBs.<\/li>\n<\/ul>\n<p><strong>RELATED <a href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/ebook-the-complete-guide-to-online-review-sites\/\">eBook: The complete guide to online review sites.<\/a><\/strong><\/p>\n<h2><strong>Get more (realistic) reviews.<\/strong><\/h2>\n<p>A 5-star rating might seem like the goal, but research shows that people trust a slightly more realistic average\u2014between 4.2 and 4.5 stars.<\/p>\n<p>It\u2019s also crucial to have a healthy number of reviews. In fact, Google says that both a business\u2019 review count and review score factor into local search ranking.<\/p>\n<p>Ask for reviews consistently, especially after positive interactions. You can automate review requests via email or SMS, or even set up a QR code that appears after purchase.<\/p>\n<h2><b>Make reviews work for SEO.<\/b><\/h2>\n<p>Google uses reviews to better understand the relevance of your business to a person\u2019s search. That means reviews can help improve your local SEO visibility\u2014especially if they include your business name, location or service type.<\/p>\n<p>That doesn\u2019t mean stuffing keywords into reviews or responses. But if someone leaves a great review, you can respond naturally using your location or service in your reply.<\/p>\n<p>For example: &#8216;Hi [Name], we\u2019re glad we could help you out with your same-day pink slip. From the team at ABC Mechanic Parramatta, we appreciate your feedback!&#8217;<\/p>\n<p>Want to go further? Add <b>review schema<\/b> to your website.<\/p>\n<p>Schema markup is code you add to your site that helps search engines understand your content. When done right, it can display <b>rich snippets<\/b> like star ratings in search results\u2014making your listing stand out.<\/p>\n<p><b>It looks like this:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7808\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/05\/Review-snippet.png\" alt=\"\" width=\"433\" height=\"100\" \/><\/p>\n<p>Even though rich snippets aren\u2019t a direct ranking factor, studies show they <b>increase click-through rates<\/b>, which means more eyes\u2014and more potential customers\u2014on your site.<\/p>\n<h2><b>Respond the right way to reviews.<\/b><\/h2>\n<p>We\u2019ve all seen viral stories about angry responses to negative online reviews, and it\u2019s rarely a good look for the business owner. A better look? Responding calmly and professionally and doing your best to resolve the issue for the customer.<\/p>\n<h3><b>Here\u2019s how to respond to a negative review.\u00a0<\/b><\/h3>\n<ul>\n<li>Be prompt: reply to a negative review as soon as possible, so other customers can see you\u2019re responsive and engaged<\/li>\n<li>Make it personal: use the reviewer\u2019s name and thank them for their feedback<\/li>\n<li>Acknowledge their issue and offer a solution: this could be a refund, a personal call, an email response or a discount code for a future purchase<\/li>\n<li>Don\u2019t ask or pressure the customer to remove the review.<\/li>\n<\/ul>\n<p>While some customers will be unhappy no matter what, many will be appeased by a sincere response, apology and quick solution.<\/p>\n<p><strong>RELATED:<\/strong> <a href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/how-to-get-and-respond-to-online-reviews-for-your-small-business\/\"><b>How to get and respond to online reviews for your small business<\/b>.<\/a><\/p>\n<h2><b>Showcase great reviews.<\/b><\/h2>\n<p>Don\u2019t stop at collecting great reviews\u2014share them. Add testimonials to your website\u2019s homepage, include them in carousels or quote boxes or build a landing page dedicated to customer feedback.<br \/>\n<b><br \/>\n<\/b>Post standout reviews as graphics on social media or embed a stream of your latest Google reviews. Reviews are a form of content\u2014and they\u2019re powerful social proof.<\/p>\n<p>Register or claim your business on these platforms so you can manage and respond to feedback directly.<\/p>\n<p><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/local-seo\/online-reputation-management-why-it-matters-and-how-to-get-it-right\/\">Online reputation management: Why it matters and how to get it right.<\/a><\/strong><\/p>\n<h2><strong>Get started today.<\/strong><\/h2>\n<p>Online reviews aren\u2019t just a reputation tool\u2014they\u2019re a way to improve your visibility, build trust, and generate more leads.<\/p>\n<p>By consistently encouraging reviews, responding well and leveraging feedback across SEO and marketing channels, you\u2019ll be building your business with every customer interaction.<\/p>\n<h3><b><\/b><b>Want to make managing reviews easier?<\/b><\/h3>\n<p>Thryv helps you collect, monitor and respond to online reviews from one simple dashboard\u2014so you can spend less time logging in and more time growing your business.<\/p>\n<p><b>Learn how <\/b><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.thryv.com.au\/review-management\/\" target=\"_blank\" rel=\"noopener\"><b>Thryv<\/b><\/a><\/span><b> can help you boost trust, visibility and local SEO with review management.<\/b><\/p>\n","protected":false},"author":22,"featured_media":6838,"parent":0,"menu_order":0,"template":"","class_list":["post-6837","hub","type-hub","status-publish","has-post-thumbnail","hentry","lead-generation-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How review management drives SEO and leads \u2013 Yellow Pages<\/title>\n<meta name=\"description\" content=\"Online reviews are a standard part of the shopping process for customers. Here\u2019s how monitoring &amp; managing your reviews can pay off for SEO and lead generation.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How review management drives SEO and leads \u2013 Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Online reviews are a standard part of the shopping process for customers. Here\u2019s how monitoring &amp; managing your reviews can pay off for SEO and lead generation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T02:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/05\/Article-3-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/05\/Article-3-image.jpg\",\"width\":620,\"height\":323},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/\",\"name\":\"How review management drives SEO and leads \\u2013 Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/#primaryimage\"},\"datePublished\":\"2025-06-03T02:00:57+00:00\",\"dateModified\":\"2025-06-03T02:27:10+00:00\",\"description\":\"Online reviews are a standard part of the shopping process for customers. Here\\u2019s how monitoring & managing your reviews can pay off for SEO and lead generation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/\",\"name\":\"Business Hub\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/lead-generation\/how-to-manage-online-reviews-for-lead-generation\/\",\"name\":\"[Review management] How to use online reviews for lead generation and SEO.\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/6837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub"}],"about":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/types\/hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":0,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/hub\/6837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media\/6838"}],"wp:attachment":[{"href":"https:\/\/www.yellow.com.au\/wp-json\/wp\/v2\/media?parent=6837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}