{"id":6980,"date":"2023-07-05T13:33:39","date_gmt":"2023-07-05T03:33:39","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=6980"},"modified":"2025-04-04T19:29:10","modified_gmt":"2025-04-04T08:29:10","slug":"ebook-a-how-to-guide-to-boosting-your-brand-on-social","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/","title":{"rendered":"eBook: A how-to guide to boosting your brand on social."},"content":{"rendered":"<a \n    class=\"download-button\" \n    title=\"\" href=\"https:\/\/www.yellow.com.au\/download\/6981\/\" \n    rel=\"nofollow\"\n    >\n            <img decoding=\"async\" src=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/07\/Screen-Shot-2023-07-05-at-1.19.34-pm.png\" width=\"240px\" height=\"299px\" \/>\n    <\/a>\n\n<p>&nbsp;<\/p>\n<p>Not sure where to start when it comes to social media? While social marketing can be a powerful way for small businesses to build connections and boost their customer base, it\u2019s also easy to get lost in the shuffle. To stand out, you need to get the basics right, understand how your competitors are using social, create a solid strategy and get creative. Simple, right?<\/p>\n<p>In this eBook, we look at six key steps to get started on social media:<\/p>\n<ul>\n<li><strong>Basic setup<\/strong> \u2013 picking platforms, creating profiles and more.<\/li>\n<li><strong>Scoping the competition<\/strong> \u2013 who are your competitors, and what are they doing?<\/li>\n<li><strong>Content planning<\/strong> \u2013 finding content pillars, topics, and post frequencies.<\/li>\n<li><strong>Creative content<\/strong> \u2013 taking risks and trying new formats.<\/li>\n<li><strong>Engaging with your audience<\/strong> \u2013 why being responsive matters.<\/li>\n<li><strong>Social spending<\/strong> \u2013 maximising the impact of your ad budget.<\/li>\n<\/ul>\n<p>It\u2019s about finding ways to stand out against your competition, so <em>you\u2019re<\/em> the brand getting likes, shares and customer love on social media.<\/p>\n<p>Ready to get started?<\/p>\n<a class=\"btn btn-primary\" href=\"https:\/\/www.yellow.com.au\/download\/6981\/\" rel=\"nofollow\"  >\n            Download eBook    <\/a>\n","protected":false},"author":22,"featured_media":6984,"parent":0,"menu_order":0,"template":"","class_list":["post-6980","hub","type-hub","status-publish","has-post-thumbnail","hentry","social-media-social-media","resources-ebooks-free-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eBook: A how-to guide to boosting your brand on social | Yellow Pages<\/title>\n<meta name=\"description\" content=\"Social media is one of the most economical forms of marketing for SMBs, but it has to be done right. Our free eBook guides you through the fundamentals.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBook: A how-to guide to boosting your brand on social | Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Social media is one of the most economical forms of marketing for SMBs, but it has to be done right. Our free eBook guides you through the fundamentals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow Pages\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/07\/Screen-Shot-2023-07-05-at-1.19.34-pm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"547\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yellow.com.au\/#website\",\"url\":\"https:\/\/www.yellow.com.au\/\",\"name\":\"Yellow Pages\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.yellow.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.yellow.com.au\/wp-content\/uploads\/sites\/2\/2023\/07\/Screen-Shot-2023-07-05-at-1.19.34-pm.png\",\"width\":547,\"height\":660},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/#webpage\",\"url\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/\",\"name\":\"eBook: A how-to guide to boosting your brand on social | Yellow Pages\",\"isPartOf\":{\"@id\":\"https:\/\/www.yellow.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yellow.com.au\/business-hub\/social-media\/ebook-a-how-to-guide-to-boosting-your-brand-on-social\/#primaryimage\"},\"datePublished\":\"2023-07-05T03:33:39+00:00\",\"dateModified\":\"2025-04-04T08:29:10+00:00\",\"description\":\"Social media is one of the most economical forms of marketing for SMBs, but it has to be done right. 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