{"id":7074,"date":"2024-09-09T13:30:29","date_gmt":"2024-09-09T03:30:29","guid":{"rendered":"https:\/\/www.yellow.com.au\/?post_type=hub&#038;p=7074"},"modified":"2025-04-04T18:47:07","modified_gmt":"2025-04-04T07:47:07","slug":"content-marketing-strategy-template","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/content-marketing-strategy-template\/","title":{"rendered":"Content marketing strategy [TEMPLATE]."},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.yellow.com.au\/business-hub\/ebook-the-ultimate-guide-to-content-marketing-for-small-businesses\/\">Content marketing<\/a><\/span> is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of some online tools, it\u2019s something that a small business owner can set up and implement relatively easily.<\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - Content Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tbWeFW9KejE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>There&#8217;s no doubt that, in a crowded &#8211; and often expensive &#8211; digital world, content marketing has become an essential for small businesses. The good news is, it&#8217;s one of the most economical forms of marketing available, as it capitalises on digital and other assets you most likely already have, such as your website, blog, social media and online business profiles, videos, FAQs, eBooks, photos, etc.<\/p>\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.yellow.com.au\/business-hub\/what-is-content-marketing-and-why-you-need-it-for-your-business\/\"><strong>What is content marketing and why you need it for your business.<\/strong><\/a><\/p>\n<p>Above all, content marketing has significant benefits in boosting your online presence and generating leads to your business, at a fraction of the cost of paid advertising.<\/p>\n<p>In fact, recent studies show that:<\/p>\n<ul>\n<li>Businesses with a blog get <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx\" target=\"_blank\" rel=\"noopener\">55% more visits to their website<\/a><\/li>\n<li><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\">70% of people would prefer finding out about a business<\/a> through an article rather than an ad<\/li>\n<li>Per dollar spent, content marketing generates <a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\">approximately three times as many leads as traditional marketing.<\/a><\/li>\n<\/ul>\n<p>The key to a successful content marketing campaign is to utilise your content \u2013 blog articles, social posts, how-to videos, etc. \u2013 as effectively as possible, ensuring that it\u2019s on the right platform, reaching the right audience and increasing engagement with your brand.<\/p>\n<p><strong>Related: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/content-marketing-ultimate-guide-smb\">Content marketing ultimate guide.<\/a> <\/strong><\/p>\n<p>Not sure where to start? Read on.<\/p>\n<h2><strong>Get started with content marketing using our free content strategy template.<\/strong><\/h2>\n<p>To help you get started on your content marketing journey, we\u2019ve created a handy template for you to use to outline your strategy &#8211; from setting up the team, identifying your main competitors and KPIs, to defining your audience, planning what content to develop and establishing where and when to post it. A content calendar is essential for planning and scheduling content effectively.<\/p>\n<p>We\u2019ve included guidance on evaluating existing content and establishing key performance indicators to measure the effectiveness of your strategy. It&#8217;s crucial for the marketing team to align their efforts and understand the target audience to create relevant and engaging content.<\/p>\n<p>We\u2019ve also provided a list of free or inexpensive tools to help you in the various stages of your strategy. Best of all, the template is in a PowerPoint format, so you can insert your own text and add or subtract pages to tailor your strategy to suit your business.<\/p>\n<p>Get started with your content marketing strategy today.<\/p>\n<a class=\"btn btn-primary\" href=\"https:\/\/www.yellow.com.au\/download\/2279\/\" rel=\"nofollow\"  >\n            Download FREE template.    <\/a>\n","protected":false},"author":22,"featured_media":7073,"parent":0,"menu_order":0,"template":"","class_list":["post-7074","hub","type-hub","status-publish","has-post-thumbnail","hentry","seo-content","resources-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content marketing strategy [TEMPLATE] - Yellow Pages<\/title>\n<meta name=\"description\" content=\"Want to make a start with content marketing? Our FREE template sets out the steps for designing a content strategy for your business.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/seo\/content\/content-marketing-strategy-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing strategy [TEMPLATE] - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"Want to make a start with content marketing? 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