{"id":7738,"date":"2025-03-13T15:43:40","date_gmt":"2025-03-13T04:43:40","guid":{"rendered":"https:\/\/www.yellow.com.au\/business-hub\/\/"},"modified":"2025-04-04T20:14:14","modified_gmt":"2025-04-04T09:14:14","slug":"marketing-jargon-buster-ux-designer","status":"publish","type":"hub","link":"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-ux-designer\/","title":{"rendered":"Marketing Jargon Buster: UX Designer."},"content":{"rendered":"<h2>What is a &#8216;UX Designer&#8217;?<\/h2>\n<p>A user experience (UX) designer focuses on creating products that provide meaningful, accessible and relevant experiences to users. While physical products also have user experiences &#8211; trying on a pair of shoes, for example &#8211; the term is most often associated with digital products like websites and apps.<\/p>\n<p>UX designers prioritise the user&#8217;s overall experience with a digital product or service, from their initial interaction &#8211; such as clicking on a Google Ad leading to a landing page &#8211; to completion of a task. What the complete task looks like depends on your industry and your business&#8217; goals, however completion usually refers to generating a lead or a conversion.<\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Jargon Buster - UX Designer\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JuI9HFbkiNI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"hub-title headline-font\"><strong>RELATED: <a href=\"https:\/\/www.yellow.com.au\/business-hub\/digital-display\/digital-display-ads\/how-to-make-google-ads-work-for-your-small-business\/\">How to make Google Ads work for your small business.<\/a><\/strong><\/p>\n","protected":false},"author":22,"featured_media":7740,"parent":0,"menu_order":0,"template":"","class_list":["post-7738","hub","type-hub","status-publish","has-post-thumbnail","hentry","resources-jargon-buster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Jargon Buster: UX designer - Yellow Pages<\/title>\n<meta name=\"description\" content=\"What is a &#039;UX designer&#039;? Watch our Jargon Buster to find out &amp; learn why they are key to creating a website or app. that engages users &amp; drives conversions.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellow.com.au\/business-hub\/resources\/jargon-buster\/marketing-jargon-buster-ux-designer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Jargon Buster: UX designer - Yellow Pages\" \/>\n<meta property=\"og:description\" content=\"What is a &#039;UX designer&#039;? 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